FPF:UBKTV061 Public relations - Course Information

UBKTV061 Public relations

Faculty of Philosophy and Science in Opava
Summer 2024

Extent and Intensity

1/1/0. 2 credit(s). Type of Completion: z (credit).

Teacher(s)

Guaranteed by

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

Course objectives

Public relations as a part of marketing and advertisement. Students will also learn basic social competences necessary for PR.

Syllabus

Literature

recommended literature

HEJLOVÁ, D. Public relations. Praha: Grada Publishing, 2015. info
KAŠÍK, M. - ŠVEHLA, M. Tiskový mluvčí: řízená komunikace s veřejností. Praha: Vysoká škola finanční a správní, 2014. info
TOMANDL, J. Jak účinně oslovit média. Brno: Computer Press, 2011. info
SVOBODA, V. Public relations ? moderně a účinně. Praha: Grada Publishing, 2009. ISBN 978-80-247-2866-7. info
L'ETANG, J. Public Relations: Základní teorie, praxe, přístupy. Praha: Portál, 2009. ISBN 978-80-7367-596-7. info
SCOTT, D. M. Nová pravidla marketingu a PR. Brno: Computer Press, 2008. info
FTOREK, J. Public Relations jako ovlivňování mínění. Praha, 2006. info
TRAMPOTA, T. Zpravodajství. Praha, 2006. info
VĚRČÁK, V. a kol. Media Relations není manipulace. Praha, 2004. info
CAYWOOD, C. L. Public Relations. Řízená komunikace podniku s veřejností. Brno, 2003. info
BURTON, G. - JIRÁK, J. Úvod do studia médií. Barrister&Principal, 2003. info

Language of instruction

Czech

Further comments (probably available only in Czech)

Study Materials
The course can also be completed outside the examination period.

Teacher's information

Active participation in the seminar (two absences are permitted), final written test