UBKK0004 Management of culture

Faculty of Philosophy and Science in Opava
Summer 2016
Extent and Intensity
0/2/0. 4 credit(s). Type of Completion: zk (examination).
Guaranteed by
PhDr. Libuše Foberová, Ph.D.
Institute of The Czech Language and Library Science – Faculty of Philosophy and Science in Opava
Prerequisites
Requirements for the student during the semester and criteria: Teaching assumes continuous training student. The quality of teaching is systematically verified through tests, papers and presentations given. The credit is conditional on the establishment essay on an assigned topic. The exam is oral and is focused on the examination of theoretical and practical knowledge.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Students of art and related disciplines will be during the workshops are acquainted with the economic, legal and artistic running cultural institutions. They will understand the problems of public and private support nonprofit organizations that are profiled as cultural. Students will be privy to the accounting, marketing, management, public relations, copyright, and also in the actual management of cultural operation with all its specifics.
Syllabus (in Czech)
  • 1) Mapování kulturního a kreativního průmyslu
    2) Kulturní politika EU a ČR
    3) Manažerské kompetence a strategický management
    4) Art marketing
    5) Marketingová komunikace
    6) Globální trendy kulturního managementu
    7) Fundraising
    8) Legislativní dokumenty
Literature
    required literature
  • HAGOORT, G. Umělecký management v podnikatelském stylu. Praha: AMU, 2009. info
    recommended literature
  • DOSTÁL, Petr a Markéta DIANOVÁ. Management kultury: sborník z milníkové konference projektu NAKI. Slaný, 2012. ISBN 978-80-86175-81-2. info
  • JOHNOVÁ, Radka. Marketing kulturního dědictví a umění: [art marketing v praxi]. Praha, 2008. ISBN 978-80-247-2724-0. info
  • KESNER, Ladislav. Marketing a management muzeí a památek. Praha, 2005. ISBN 80-247-1104-4. info
Teaching methods
Lecture supplemented with a discussion
Presentation of seminar work
Laboratory work
Assessment methods
Grade
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
Update 14/15. Participation in the test is conditional upon presentation of a seminar paper of 15 pages of text with a focus on creating a content strategy.
The subject is closed exam, which will be granted after submission and approval essay. Detailed information students receive at the beginning of the semester. The condition is 80% attendance at seminars.
The course is also listed under the following terms Summer 2017, Summer 2018, Summer 2019, Summer 2020, Summer 2021, Summer 2022, Summer 2023.
  • Enrolment Statistics (Summer 2016, recent)
  • Permalink: https://is.slu.cz/course/fpf/summer2016/UBKK0004