ULGATL0057 Presentation of tourism services

Faculty of Philosophy and Science in Opava
Winter 2015
Extent and Intensity
1/1/0. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Dagmar Zorková, Ph.D. (lecturer)
Ing. Dagmar Zorková, Ph.D. (seminar tutor)
Guaranteed by
Ing. Dagmar Zorková, Ph.D.
Centrum interdisciplinárních studií – Faculty of Philosophy and Science in Opava
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to get the students acquainted with the basic terms and procedures when developing marketing mix aimed at trade fairs and exhibitions. Emphasis is put on unified visual style and identification of the company by customers. The students will get the knowledge of the exhibition management issues, situation in the Czech Republic and possibilities of presentation abroad. They will learn to prepare and organize participation of a company at tourism exhibitions.
Syllabus
  • 1. Concept of company presentation, unified visual style, design manual
    2. Communication mix development using new trends
    3. Trade fairs and exhibitions as a part of communication mix - history, terminology, structuring
    4. Subjects acting in exhibition industry in the Czech Republic, tourism exhibitions
    5. Additional programme at trade fairs and exhibitions
    6. Preparation and organisation of participation at tourism exhibitions
Literature
    recommended literature
  • Odborné časopisy. C.O.T., Travel Gazette, Travel Profi. info
  • ORIEŠKA, J. Kongresový cestovní ruch. Praha: Idea servis, 2004. ISBN 80-85970-45-7. info
  • VYSEKALOVÁ, J., HRUBALOVÁ, M., GIRGAŠOVÁ, J. Veletrhy a výstavy. Efektivní prezentace pro úspěšný prodej. Praha: Grada, 2004. ISBN 80-247-0894-9. info
  • AIPC. Quality Standards for Conference Centres. Brussels: Newsletter. 1997. info
  • ORIEŠKA, J. Technika cestovního ruchu. Praha: IdealServis, 1991. ISBN 80-900880-6-6. info
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
* written test in the extent of the given literature and the content of lectures and seminars - success rate 60 %
* written essay - topic assigned by the lecturer
The course is also listed under the following terms Winter 2008, Winter 2009, Winter 2010, Winter 2011, Winter 2012, Winter 2013, Winter 2014, Winter 2016.
  • Enrolment Statistics (Winter 2015, recent)
  • Permalink: https://is.slu.cz/course/fpf/winter2015/ULGATL0057