UIKSK53 Social Communication and Media I

Faculty of Philosophy and Science in Opava
Winter 2021
Extent and Intensity
6/0/3. 8 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Anna Novotná, Ph.D. (lecturer)
Mgr. Kamil Matula, Ph.D. (seminar tutor)
Guaranteed by
Mgr. Anna Novotná, Ph.D.
Institute of Computer Science – Faculty of Philosophy and Science in Opava
Prerequisites
Subject is available to all students.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The main objective of the course is to broaden the students' knowledge in the field of psychological aspects of communication and to build on the knowledge in terms of social communication. Furthermore, the subject will focus on media and mass communication with their possibilities and problems. These will be linked to the issue of media literacy. At the end of the course we will focus on trends in society. The seminar will be divided between concepts interfering with proper communication, security issues and violence in the media, and the practical principles of media literacy.
Syllabus
  • Syllabus of the subject:

    1. Psychological aspects of communication
    2. Media communication, mass communication, elements, laws
    3. Models of communication process
    4. Typology of communication processes
    5. Media Literacy
    6. Communication in virtual reality, gamming and multitasking
Literature
    required literature
  • VERNER, Pavel. Historie mediální komunikace. Praha: Univerzita J.A. Komenského, 2013. ISBN 978-80-7452-027-3. info
  • McLuhan, H., M. Jak rozumět médiím: extenze člověka. Praha: Mladá Fronta, 2011. ISBN 978-80-204-2409-9. info
  • MUSIL, J. Sociální a mediální komunikace. Praha: Univerzita J. A. Komenského, 2010. info
  • VYBÍRAL, Zbyněk. Psychologie komunikace. 2009. ISBN 978-80-7367-387-1. info
    recommended literature
  • ŽANTOVSKÁ, Irena. Rétorika a komunikace. 2015. ISBN 9788073637125. info
    not specified
  • BEDNÁŘ, Vojtěch. Mediální komunikace pro management. Praha: Grada, 2011. ISBN 978-80-247-3629-7. info
Teaching methods
Lecture supplemented with a discussion
Monological (reading, lecture, briefing)
Assessment methods
Grade
Oral exam
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Přednáška 6 HOD/SEM, Seminář 3 HOD/SEM.
Teacher's information
Attendance at lectures is required as well as reading the basic literature. There is also requirement for seminar work and passing oral or written exam.
The course is also listed under the following terms Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2022, Winter 2023.
  • Enrolment Statistics (Winter 2021, recent)
  • Permalink: https://is.slu.cz/course/fpf/winter2021/UIKSK53