ARTHDBP064 Public relations

Faculty of Philosophy and Science in Opava
Winter 2023
Extent and Intensity
1/1/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Monika Horsáková, Ph.D. (lecturer)
Mgr. Marek Ševčík, Ph.D. (lecturer)
Mgr. Marek Ševčík, Ph.D. (seminar tutor)
Guaranteed by
Mgr. Marek Ševčík, Ph.D.
Ústav filmové, televizní a rozhlasové tvorby – Faculty of Philosophy and Science in Opava
Contact Person: MgA. Mikuláš Odehnal
Prerequisites (in Czech)
FORMA(P)
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives (in Czech)
Definovanie nástroja marketingovej komunikácie Public Relations a jeho prvkov. Aplikácia teoretických poznatkov na konkrétnych príkladoch.
Syllabus (in Czech)
  • 1. Public Relations ako nástroj marketingovej komunikácie.
  • 2. Reklama versus Public Relations.
  • 3. Media Relations.
  • 4. Interná komunikácia.
  • 5. Krízová komunikácia.
  • 6. Reputácia.
  • 7. Sponzoring.
  • 8. Lobing.
  • 9. Spôsoby merania účinnosti Public Relations.
  • 10. Etika v PR.
  • 11. Využitie nových médií v Public Relations.
  • 12. Tvorba stratégie 1.
  • 13. Tvorba stratégie 2.
Teaching methods
lectures, seminars, class discussion, analysis, homework
Assessment methods (in Czech)
Účast na seminářích (75 %)
Seminární práce v rozmezí 5 stran textu (koncept public relations konkrétního kulturního projektu)
Language of instruction
Czech
Further Comments
Study Materials
The course is also listed under the following terms Winter 2024.
  • Enrolment Statistics (Winter 2023, recent)
  • Permalink: https://is.slu.cz/course/fpf/winter2023/ARTHDBP064