UVSRPV0046 Public Relations

Faculty of Public Policies in Opava
Winter 2013
Extent and Intensity
0/1/0. 2 credit(s). Type of Completion: z (credit).
Guaranteed by
Mgr. Zuzana Urbánková
Institute of Public Administration and Social Policy – Faculty of Public Policies in Opava
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to describe and explain to students how the public relations can help to create successful environment for company or institution, how to create good name and reputation of a company or institution, how to strengthen the relations and communication with public as well as within the company, how to protect company or institution in unfavourable situations.
Syllabus
  • 1. Environment of PR claim, origin of PR, definition
    2. The importance of media studies
    3. External and internal PR
    4. PR in conflict and crisis situations
    5. Public opinion, published opinion
    6. Principles of crisis communication
    7. Project planning. Activity schedule.
    8. PR Instruments
    9. Relation of PR and advertisement
    10. Organization and position of PR
    11. Audience
    12. Effects of media
Literature
    required literature
  • JIRÁK, J. Média a společnost. Praha, 2003. info
  • Sokol, T. Tisk a právo. Praha, 2001. info
  • Jirák, J.a kol. Úvod do studia médií. Praha, 2001. info
  • Jirák, J. Politická komunikace a média. Praha, 2000. info
  • NĚMEC, P. Public relations. Komunikace v konfliktních a krizových situacích. Praha: Management Press, 1999. ISBN 80-85943-66-2. info
  • Chmel, Z. Propagace, PR, média. Brno, 1997. info
    recommended literature
  • ČELOVSKÝ, B. Konec českého tisku? Šenov u Ostravy: Tilia, 2001. info
  • KOHOUT, J. Veřejné mínění, image a metody PR. Praha: Management Press, 1999. info
  • MC LAGANOVÁ, P. Komunikace na úrovni. Praha: Management Press, 1998. info
Teaching methods
Interactive lecture
Lecture supplemented with a discussion
Assessment methods
The analysis of student 's performance
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
Written test aimed at knowledge of theoretical part of the course.
Composition of a text for media in such a way and according to such rules so that they would be accept it and publish it.
The course is also listed under the following terms Winter 1993, Winter 1994, Winter 1995, Winter 1996, Winter 1997, Winter 1998, Winter 1999, Winter 2000, Winter 2001, Winter 2002, Winter 2003, Winter 2004, Winter 2005, Winter 2006, Winter 2007, Winter 2008, Winter 2009, Winter 2010, Winter 2011, Winter 2012, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018.
  • Enrolment Statistics (Winter 2013, recent)
  • Permalink: https://is.slu.cz/course/fvp/winter2013/UVSRPV0046