KOM517 Public Communication

Obchodně podnikatelská fakulta v Karviné
léto 2008
Rozsah
1/2/0. 3 kr. Ukončení: zk.
Vyučující
PhDr. Janusz Karpeta, Ph.D. (přednášející)
PhDr. Janusz Karpeta, Ph.D. (cvičící)
Garance
PhDr. Janusz Karpeta, Ph.D.
Katedra cestovního ruchu a volnočasových aktivit – Obchodně podnikatelská fakulta v Karviné
Omezení zápisu do předmětu
Předmět je nabízen i studentům mimo mateřské obory.
Mateřské obory/plány
Osnova
  • The course involves 1 hour of lecture and 2 hours of seminars.
    A. Outline of Lectures:
    1. Contemporary Public Relations
    2. Historical Origins
    3. Organizational Settings
    4. Ethics and Professionalism
    5. Legal Considerations
    6. Communication and Public Opinion
    7. Media and Media Relations
    8. Public Relations Problems
    9. Planning and Programming
    10. Taking Action and Communicating
    B. Outline of seminars:
    The seminars will focus on Contemporary Public Relations, particularly in North America and the EU. Historical Origins and Organizational Settings will first be studied to give students a background of PR. More detailed themes such as Ethics and Professionalism, Legal Considerations, Communication and Public Opinion, Media and Media Relations will be studied. Case studies dealing with Public Relations Problems will be analyzed. Finally, hands-on work on Planning and Programming as well as Taking Action and Communicating will conclude the series of seminars.
    C. Contents of the Course:
    1. Contemporary Public Relations
    - Definition of terms: Publicity, Advertising, Press Agentry, Public Affairs
    - PR vs. Marketing
    2. Historical Origins
    - Ancient PR beginnings
    - North American & EU origins
    3. Organizational Settings
    - Establishing a PR department
    - Working with other departments
    4. Ethics and Professionalism
    - The imperative of trust
    - Codes of ethics
    5. Legal Considerations
    - Commercial Speech
    - Lobbying
    - Libel and Slander
    - Copyright and Trademarks
    - Other legal issues
    6. Communication and Public Opinion
    - Dissemination vs. Communication
    - Elements of Communication
    - Definition of Public Opinion
    7. Media and Media Relations
    - New Media, New Challenges
    - Media for Internal and External Publics
    8. Public Relations Problems
    - Defining Public Relations Problems
    - Management Process
    - Case studies
    9. Planning and Programming
    - Strategic thinking
    - Writing the program
    10. Taking Action and Communicating
    - Action Component of Strategy
    - Communication Component of Strategy
    - Implementing the Strategy

    Předmět byl akreditován na fakultě dne 7. 5. 2003, platnost akreditace do konce akademického roku 2004/2005.
Literatura
    povinná literatura
  • CUTLIP, CENTER & BROOM. Effective Public Relations. New Jersey: Prentice Hall, 2000. info
    doporučená literatura
  • DAY, Louis. Ethics in Media Communications: Cases and Controversies. 1999. info
  • BIVINS, T. Handbook for Public Relations Writing. Lincolnwood IL: NYC Business Books, 1995. info
  • CENTER, A., JACKSON, P. Public Relations Practices: Managerial Case Studies and Problems. NJ: Prentice Hall, 1995. info
Vyučovací jazyk
Angličtina
Informace učitele
1. Zvládnutí předepsaného obsahu kurzu
2. Prezentace tématu souvisejícího s médií a kulturou- 20 b.
3. Seminární práce na zadaná témata - 30 b.
4. Písemná závěrečná zkouška - 50 b.
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích zima 1990, léto 1991, zima 1991, léto 1992, zima 1992, léto 1993, zima 1993, léto 1994, zima 1994, léto 1995, zima 1995, léto 1996, zima 1996, léto 1997, zima 1997, léto 1998, zima 1998, léto 1999, zima 1999, léto 2000, zima 2000, léto 2001, zima 2001, léto 2002, zima 2002, léto 2003, zima 2003, léto 2004, zima 2004, léto 2005, zima 2005, léto 2006, zima 2006, léto 2007, zima 2007.
  • Statistika zápisu (nejnovější)
  • Permalink: https://is.slu.cz/predmet/opf/leto2008/KOM517