PEMBAEKO Economy of Trade

School of Business Administration in Karvina
Summer 2019
Extent and Intensity
2/1/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Halina Starzyczná, Ph.D. (lecturer)
doc. Ing. Halina Starzyczná, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Halina Starzyczná, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina
Contact Person: Ing. Kateřina Matušínská, Ph.D.
Prerequisites
MARBAMAR Marketing || PEMBAMAR Marketing
Successfull completion of course is conditioned by successfully passing of the basic course Marketing.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The course introduces the role and functions of the trade and its relationship to the national economy in market economy. It includes a list of retail selling units, their life cycle and the differences between retail and wholesale. Students learn the issues of the functioning of commercial operating unit, its surroundings and the development of retail networks in territorial terms and systemic approach to business technology. Theory and practice of retail sales is amplified and focused on its management with emphasis on technique and sales psychology, including control activities.
Syllabus
  • 1. The importance of trade and its position in the national economy
    2. Short development of Czechoslovak trade
    3. Technology solution of trade operations
    4. Management systems of retail, wholesale and logistics
    5. Theory and practice of retail sales - shop establishment
    6. Storage in wholesale warehouses
    7. Settlement as a base of territorial organization of business
    8. Retail network and the principles of its arrangement and organization
    9. Introduction to retail management
    10. Psychology and selling techniques
    11. Protection of consumers' interests
Literature
    required literature
  • BETANCOURT, R. R. The Economics of Retailing and Distribution. Cheltenham: Edward ELGAR, 2004. ISBN 1-84542-764-5. info
    recommended literature
  • GITMAN, L., MCDANIEL,C. The Future of Business. Cincinnati: SouthWestern College Publishing, 2002. ISBN 0-324-1212575-5. info
Teaching methods
Skills demonstration
Seminar classes
Assessment methods
Written exam
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
attendance in seminars 60 %, seminar paper, defence of seminar paper, final witten exam
ActivityDifficulty [h]
Ostatní studijní zátěž66
Přednáška26
Seminář13
Zkouška40
Summary145
The course is also listed under the following terms Summer 2015, Summer 2016, Summer 2017, Summer 2018.
  • Enrolment Statistics (recent)
  • Permalink: https://is.slu.cz/course/opf/summer2019/PEMBAEKO