OPF:PEMBPMEM Media Marketing - Course Information
PEMBPMEM Media Marketing
School of Business Administration in Karvinasummer 2024
- Extent and Intensity
- 1/2/0. 5 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- doc. Ing. Martin Klepek, Ph.D. (lecturer)
- Guaranteed by
- doc. Ing. Martin Klepek, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina
Contact Person: Ing. Kateřina Matušínská, Ph.D. - Timetable
- Tue 8:05–8:50 A216
- Timetable of Seminar Groups:
- Prerequisites (in Czech)
- FAKULTA(OPF) && TYP_STUDIA(B) && FORMA(P) && ( PEMBPEMA E-marketing )
- Course Enrolment Limitations
- The course is only offered to the students of the study fields the course is directly associated with.
The capacity limit for the course is 22 student(s).
Current registration and enrolment status: enrolled: 2/22, only registered: 1/22 - fields of study / plans the course is directly associated with
- Marketing (programme OPF, B_MAR)
- Syllabus
- 1. Product photography
- 2. Creation of social media posts
- 3. Creating videos in an offline environment
- 4. Creating video for the online environment
- 5. Creation of advertising for printed media
- 6. Design of a non-traditional form of marketing communication
- Literature
- required literature
- ŠULA, T., 2017. Ambientní média v reklamě: význam designu při tvorbě ambientních médií. Zlín: Univerzita Tomáše Bati. ISBN 978-80-7454-682-2.
- JANOUCH, V. Internetový marketing: Přilákejte zákazníky a maximalizujte zisk. Brno: Computer Press, 2014. ISBN 978-80-251-4311-7. info
- recommended literature
- KIM, C. M., 2016. Social Media Campaigns: Strategies for Public Relations and Marketing. New York: Routledge. ISBN 9781138948600.
- BARKER, C., 2015. Nejlepší triky pro Photoshop: vhodné pro Photoshop CC, CS6 i CS5. Brno: Computer Press. ISBN 978-80-251-4148-9.
- Assessment methods
- Compulsory active participation in seminars at least 50%, elaboration of seminar work as a collection of practical tasks from the whole semester (40% of evaluation), written exam (60% of evaluation).
- Language of instruction
- Czech
- Further Comments
- Study Materials
- Enrolment Statistics (recent)
- Permalink: https://is.slu.cz/course/opf/summer2024/PEMBPMEM