KOM512 Media and Culture

School of Business Administration in Karvina
Winter 2006
Extent and Intensity
1/2/0. 3 credit(s). Type of Completion: zk (examination).
Guaranteed by
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
there are 19 fields of study the course is directly associated with, display
Course objectives (in Czech)
1. To develop an understanding of different cultures, including popular culture, and their role in the development of mass media. 2. To encourage media literacy so that students will be more sensitive to media messages and the effects of media on individuals. 3. To understand the ways that advertising media both reflect and shape societal attitudes, values, and behaviors. 4. To become aware of critical approaches which can be applied to the understanding of media and culture and their application to commercialism.
Syllabus (in Czech)
  • Structure of the course:
    1. Cultural Context
    2. Production Values
    3. Mythology & Culture
    4. Racism & Feminism
    5. Ethics
    6. Media & Modern Society
    7. Media & Politics
    8. Media & Economics
    9. Media and Violence
    10. Media & Children
    Contents of the subject:
    1. Cultural Context
    -an introduction of how cultural context is interrelated with media
    -general perspective of media relationships as they relate to politics, economics and culture in general
    2. Production Values
    - a look into the production aspects of media and how cultural features affect media production
    - how different cultural values influence media production
    3.Mythology & Culture
    - how myths affect the cultural aspects of media
    - description of literacy and culture as they relate to media
    4.Racism & Feminism
    -historical perspective of the rise of feminism in Western culture
    -description of racism and what this entails in the context of media and culture
    5.Ethics
    -brief study of ethics as it applies to media communication
    -issues and cases in media ethics
    6.Media & Modern Society
    -the role of media in modern society
    -how internet is fast becoming the new medium of communication in the 21st century
    7.Media & Politics
    -media and its effects on politics and vice versa
    -cultural variations of media as it applies to politics
    8.Media & Economics
    -media and international advertising
    -issues on culture and its influence on commercialism
    9.Media and Violence
    -the controversy of violence in media
    -current issues in film and television
    10.Media & Children
    -the influence of media in children´s television
    -the ethical prerogatives of children´s shows

    V rámci výuky kurzu a k jeho prezentaci jsou využívána elektronická média.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
The course is also listed under the following terms Winter 1990, Winter 1991, Winter 1992, Winter 1993, Winter 1994, Winter 1995, Winter 1996, Winter 1997, Winter 1998, Winter 1999, Winter 2000, Winter 2001, Winter 2002, Winter 2003, Winter 2004, Winter 2005, Winter 2007, Summer 2008.
  • Enrolment Statistics (Winter 2006, recent)
  • Permalink: https://is.slu.cz/course/opf/winter2006/KOM512