INFKPNIA Business on Internet

Obchodně podnikatelská fakulta v Karviné
zima 2007
Rozsah
8/0/0. 4 kr. Ukončení: zk.
Vyučující
doc. Mgr. Petr Suchánek, Ph.D. (přednášející)
Garance
doc. Mgr. Petr Suchánek, Ph.D.
Katedra informatiky a matematiky – Obchodně podnikatelská fakulta v Karviné
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Cíle předmětu
The main aim of the course is introducing of student with e-business and e-commerce environment. Students acquire knowledge about corporate environment viable on Internet, information and communication technology to support electronic activities. Students learn to one´s way in e-business, e-commerce, e-marketplace.
Osnova
  • 1) Information society, global information society
    2) E-commerce
    3) E-business
    4) Internet marketplace
    5) Information and communication technologies
    6) Outsourcing
    7) Risk management
    8) Security of e-business
    9) System of payments
    10) New e-business trends
    1) Information society. Global information infrastructure. Information system. Internet and his importance to e-business support. New economy. Juridical aspects of Internet. Base conditions to e-business development.
    2) E-commerce, E-business (B2B, B2C). Starting point of e-business and e-commerce. E-commerce server structure. Portal. Processional definition of e-business and e-commerce.
    3) Internet marketplaces. Structure of Internet marketplaces. Trading models. Members and proprietary models. Pricing models.
    4) Software to internet shops development. Methods of internet shops development.
    5) Advantages and disadvantages of e-business. Effectiveness indexes.
    6) Values string. Virtual values string. Conceptual model. Merit addition. Values array.
    7) Outsourcing. Application service hosting. E-business software.
    8) Risk management. Hazard identification, metering and management in e-business. Internet hazards.
    9) Information and communication technology (ICT). Sorting of ICT. ICT to information system support.
    10) Security of e-business. Security of Internet. Digital signature.
    11) System of payment. Electronic payment. Electronic banking. Electronic money. System of payment security.
    12) Modern trends in e-business development. Integration of new technologies.
    13) Presentation and evaluation of seminary works.
Literatura
    povinná literatura
  • MCGARVEY, R., CAMPANELLI, M. Start Your own E-Business. Entrepreneur Press, 2003. ISBN 978-1932156744. info
    doporučená literatura
  • LAUDON, K., TRAVER, C. E-Commerce: Business, Technology, Society. New Jersey: Prentice Hall, 2006. ISBN 978-0131735163. info
  • REYNOLDS, J. The Complete E-Commerce Book: Design, Build and Maintain a Successful Web-Based Business. St. Louis: CMP Books, 2004. ISBN 978-1578203123. info
  • WHITELY, D. The Complete E-Shop. Spiro Press, 2002. ISBN 978-1904298502. info
  • ROBINSON, M., TAPSCOT, D., HALAKOTA, R. e-Business 2.0: Roadmap for Success. Boston: Addison-Wesley Professional, 2000. ISBN 978-0201721652. info
Vyučovací jazyk
Angličtina
Informace učitele
Examination, test
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích léto 2008.