OPF:KCJKBPNMT Media Training - Course Information

KCJKBPNMT Media Training

Extent and Intensity

0/2/0. 4 credit(s). Type of Completion: z (credit).

Teacher(s)

PhDr. Hanne-Lore Bobáková, Ph.D. (seminar tutor)

Guaranteed by

PhDr. Hanne-Lore Bobáková, Ph.D.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina

Prerequisites

The course can be enrolled independently on other courses.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• European Integration (programme OPF, B_HOSPOL)

Course objectives (in Czech)

Das Ziel dieses Kurses ist es, Studierende mit den Grundsätzen der effektiven Kommunikation mit den Medien vertraut zu machen. Durch Training entwickeln Studierende ihre eigenen kommunikativen Fähigkeiten, verbessern auch ihre Kommunikationsprofile in öffentlichen Auftritten in den Medien. Cílem předmětu je seznámit posluchače se zásadami efektivní komunikace s médii. Pomocí tréninku rozvinout vlastní komunikační dovednosti posluchačů a pomoci tak zlepšit jejich komunikační profil při veřejných vystoupeních v médiích.

Syllabus

• 1. Introduction into communication with the media
  2. Media in the Czech Republic
  3. Application of modern technologies in communication with the media
  4. Principles of communication with the media
  5. Principles of a presentation in the media
  6. Language instruments suitable for communication with the media
  7. TV appearance - training for communicating different formats
  8. Radio appearance - training for communicating different formats
  9. Press conference, interview, discussion, training in for communicating different
  formats
  10. Crisis communication. Training in responding to unpleasant questions as a communication
  skill
  11. Public appearances - training of the selected public appearances in the media
  12. Analysis of the selected presentations in the media
  13. Implementation and evaluation of one?s own presentations in the media and getting
  feedback
  1. Introduction into communication with the media
  Theory of communication with the media. The definition of communication, media, elements of communication. Specifics of communication with the media.
  2. Media in the Czech Republic
  The definition of media in the Czech Republic. The classification of the media in the Czech Republic. Development, present and future trends of the media in the Czech Republic .
  
  3. Application of modern technologies in communication with the media
  The characteristics of modern technologies and techniques used in communicating with the media. Their specifics and characterization.
  4. Principles of communication with the media
  
  The basics of communication, specifics of communication with the media.
  5. Principles of a presentation in the media
  
  Principles of a presentation. Creating presentations, training and practicing the preparation of the presentation in the media. Tips and advice for the rendition of professional presentations and its visualization.
  6. Language instruments suitable for communication with the media
  
  The selection of language instruments for communicating with the media. The selection of the appropriate vocabulary, using correct syntax, and other persuasive argumentation and language elements.
  7. TV appearance - training for communicating different formats
  Preparing for a TV show. Tips and advice for managing a TV show in terms of the content, communication and technical aspects.
  8. Radio appearance - training for communicating different formats
  
  The preparation for performances on the radio. Tips and advice for managing the radio performance in terms of content, communication and technical aspects.
  9. Press conference, interview, discussion - training for communicating different formats
  
  Preparing for performances at the press conference, interview or discussion. Tips and advice for managing press conferences, interview or discussion in terms of the of content, communication and technical aspects.
  10. Crisis communication. Training in responding to unpleasant questions as a communication
  skill
  Basic strategies, tactics and tricks. Preparing for coping with uncomfortable questions and tips and advice on how to work with them.
  11. Public appearances - training of the selected public appearances in the media
  
  The preparation for public performances. Tips and advice for managing public performances in terms of the content, communication and technical aspects.
  
  12. Analysis of the selected presentations in the media
  
  The practical analysis of existing presentations in the media. Discussion and preparation for one's own presentation.
  
  13. Implementation and evaluation of one's own presentations in the media and getting
  feedback
  
  Training one's own appearances in the media. The analysis and evaluation of individual performances. Recommen

Literature

required literature
• Rossié , M. Frei sprechen in Radio, Fernsehen und vor Publikum. Ein Training für Moderatoren und Redner, mit Audio-CD. Econ, Německo, 2009. ISBN 3430200105. info
• Walker, T.J. Media training A-Z. New York, 2006. ISBN 1932642366. info
• Stewart, S. Media Training 101: A Guide to Meeting the Press. New Jersey, 2004. ISBN 0-471-27155-1. info
• Diegelmann, M. Medientraining: Tipps zur Vorbereitung / Praxisrelevante Fragenkataloge. Wiesbaden, 2004. ISBN 9783980946155. info

recommended literature
• Bednařík, P. Jirák, J. Köpplová, B. Dějiny českých médií. Praha, 2011. ISBN 978-80-247-3028-8. info
• Bednář, V. Mediální komunikace pro management. Praha, 2011. ISBN 978-80-247-3629-7. info
• Reifová, I. a kolektiv. Slovník mediální komunikace. Praha, 2004. ISBN 80-7178-926-7. info

Teaching methods

Seminar classes

Assessment methods

Credit

Language of instruction

German

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.

Teacher's information

2x training presentations, credit test, active attendance of 60% in the course.

Activity	Difficulty [h]
Ostatní studijní zátěž	64
Seminář	26
Zápočet	30
Summary	120

• Enrolment Statistics (Winter 2012, recent)
  
• Permalink: https://is.slu.cz/course/opf/winter2012/KCJKBPNMT