MARNAOBS Business Companies

School of Business Administration in Karvina
Winter 2013
Extent and Intensity
3/0/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Halina Starzyczná, Ph.D. (lecturer)
Guaranteed by
doc. Ing. Halina Starzyczná, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina
Prerequisites
None
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to familiarize students with the specifics of companies with an emphasis on retailing, which has in developed countries received considerable attention for its importance not only in terms of job creation, contribution to GDP, but also in meeting the needs of customers - consumers as the main criteria for success of a trading company. The course focuses on major development component, which are large and medium-sized companies, but may also serve small businesses who want to succeed in the market alongside large companies and various trade associations.
Syllabus
  • 1. Trade company environment.
    2. The strategy of the trading company.
    3. Marketing objectives of trading company.
    4. Territorial and market analysis.
    5. Management and sales planning.
    6. Organizing and modelling organizational structures in trade.
    7. Forms of concentration and cooperation in trade.
    8. Human Resource Management (selected issues).
    9. Payroll systems in trade and work motivation.
    10. Work processes in trade operations.
    11. The organization of work in trade operations.
    12. Managerial Information System.
    13. Security Management.
Literature
    required literature
  • BIRTWISTLE, G. a M.,BRUCE a M. Ch. MOORE. InternationaI Retail Marketing: a case study approach. Amsterdam, 2004. ISBN 978-0-7506-5748-8. info
    recommended literature
  • CUTHBERTSON, CH. a J. REYNOLDS. Retail Strategy: the view from the bridge. Amsterdam, 2004. ISBN 978-0-7506-5696-2. info
  • GILBERT, D. Retail Marketing Management. 2003. ISBN 0-273-65544-6. info
Teaching methods
Skills demonstration
Assessment methods
Written exam
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
ongoing test, final written exam
ActivityDifficulty [h]
Ostatní studijní zátěž37
Přednáška39
Zkouška40
Summary116

  • Enrolment Statistics (recent)
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