KCJKBKNMT Media Training

School of Business Administration in Karvina
Winter 2014
Extent and Intensity
0/0. 4 credit(s). Type of Completion: z (credit).
Teacher(s)
PhDr. Hanne-Lore Bobáková, Ph.D. (seminar tutor)
Guaranteed by
PhDr. Hanne-Lore Bobáková, Ph.D.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Prerequisites
The course can be enrolled independently on other courses.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives (in Czech)
Das Ziel dieses Kurses ist es, Studierende mit den Grundsätzen der effektiven Kommunikation mit den Medien vertraut zu machen. Durch Training entwickeln Studierende ihre eigenen kommunikativen Fähigkeiten, verbessern auch ihre Kommunikationsprofile in öffentlichen Auftritten in den Medien. Cílem předmětu je seznámit posluchače se zásadami efektivní komunikace s médii. Pomocí tréninku rozvinout vlastní komunikační dovednosti posluchačů a pomoci tak zlepšit jejich komunikační profil při veřejných vystoupeních v médiích.
Syllabus
  • 1. Introduction into communication with the media
    2. Media in the Czech Republic
    3. Application of modern technologies in communication with the media
    4. Principles of communication with the media
    5. Principles of a presentation in the media
    6. Language instruments suitable for communication with the media
    7. TV appearance - training for communicating different formats
    8. Radio appearance - training for communicating different formats
    9. Press conference, interview, discussion, training in for communicating different
    formats
    10. Crisis communication. Training in responding to unpleasant questions as a communication
    skill
    11. Public appearances - training of the selected public appearances in the media
    12. Analysis of the selected presentations in the media
    13. Implementation and evaluation of one?s own presentations in the media and getting
    feedback
    1. Introduction into communication with the media
    Theory of communication with the media. The definition of communication, media, elements of communication. Specifics of communication with the media.
    2. Media in the Czech Republic
    The definition of media in the Czech Republic. The classification of the media in the Czech Republic. Development, present and future trends of the media in the Czech Republic .

    3. Application of modern technologies in communication with the media
    The characteristics of modern technologies and techniques used in communicating with the media. Their specifics and characterization.
    4. Principles of communication with the media

    The basics of communication, specifics of communication with the media.
    5. Principles of a presentation in the media

    Principles of a presentation. Creating presentations, training and practicing the preparation of the presentation in the media. Tips and advice for the rendition of professional presentations and its visualization.
    6. Language instruments suitable for communication with the media

    The selection of language instruments for communicating with the media. The selection of the appropriate vocabulary, using correct syntax, and other persuasive argumentation and language elements.
    7. TV appearance - training for communicating different formats
    Preparing for a TV show. Tips and advice for managing a TV show in terms of the content, communication and technical aspects.
    8. Radio appearance - training for communicating different formats

    The preparation for performances on the radio. Tips and advice for managing the radio performance in terms of content, communication and technical aspects.
    9. Press conference, interview, discussion - training for communicating different formats

    Preparing for performances at the press conference, interview or discussion. Tips and advice for managing press conferences, interview or discussion in terms of the of content, communication and technical aspects.
    10. Crisis communication. Training in responding to unpleasant questions as a communication
    skill
    Basic strategies, tactics and tricks. Preparing for coping with uncomfortable questions and tips and advice on how to work with them.
    11. Public appearances - training of the selected public appearances in the media

    The preparation for public performances. Tips and advice for managing public performances in terms of the content, communication and technical aspects.

    12. Analysis of the selected presentations in the media

    The practical analysis of existing presentations in the media. Discussion and preparation for one's own presentation.

    13. Implementation and evaluation of one's own presentations in the media and getting
    feedback

    Training one's own appearances in the media. The analysis and evaluation of individual performances. Recommen
Literature
    required literature
  • Rossié , M. Frei sprechen in Radio, Fernsehen und vor Publikum. Ein Training für Moderatoren und Redner, mit Audio-CD. Econ, Německo, 2009. ISBN 3430200105. info
  • Walker, T.J. Media training A-Z. New York, 2006. ISBN 1932642366. info
  • Stewart, S. Media Training 101: A Guide to Meeting the Press. New Jersey, 2004. ISBN 0-471-27155-1. info
  • Diegelmann, M. Medientraining: Tipps zur Vorbereitung / Praxisrelevante Fragenkataloge. Wiesbaden, 2004. ISBN 9783980946155. info
    recommended literature
  • Bednařík, P. Jirák, J. Köpplová, B. Dějiny českých médií. Praha, 2011. ISBN 978-80-247-3028-8. info
  • Bednář, V. Mediální komunikace pro management. Praha, 2011. ISBN 978-80-247-3629-7. info
  • Reifová, I. a kolektiv. Slovník mediální komunikace. Praha, 2004. ISBN 80-7178-926-7. info
Teaching methods
Skills demonstration
Assessment methods
Credit
Language of instruction
German
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Seminář 12 HOD/SEM.
Teacher's information
2x training presentations, credit test, active attendance of 60% in the course.
ActivityDifficulty [h]
Konzultace6
Ostatní studijní zátěž78
Seminář6
Zápočet30
Summary120
The course is also listed under the following terms Winter 2012, Summer 2013, Winter 2013, Summer 2014, Summer 2015.
  • Enrolment Statistics (Winter 2014, recent)
  • Permalink: https://is.slu.cz/course/opf/winter2014/KCJKBKNMT