MARDPSMR Methods of Strategic Marketing Management

School of Business Administration in Karvina
Winter 2015
Extent and Intensity
0/0. 15 credit(s). Type of Completion: dzk.
Guaranteed by
doc. Ing. Halina Starzyczná, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina
Prerequisites
The completion of the course does not require any extra conditions and course can be enrolled independently of other courses.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
To expand the knowledge in the field of utilization of marketing methods and practices of corporate governance; to deepen the ability of independent development of market analysis with respect to changes in the marketing environment and to increase the ability to set marketing strategies on their basis. To broaden the knowledge in the field of logistics in marketing.
Syllabus
  • 1. Strategic marketing methodology.
    2. Marketing situation analysis and forecast of the environment.
    3. Strategic marketing objectives and marketing strategy.
    4. Creation of marketing support programmes.
    5. The strategic marketing process - implementation stage.
    6. The strategic importance of transformation in the corporate sector.
    7. Strategic marketing and its trends.
    8. Logistics in marketing.
    9. Theoretical and practical aspects of logistics strategies
Language of instruction
Czech
Further Comments
The course can also be completed outside the examination period.
The course is also listed under the following terms Winter 2012, Summer 2013, Winter 2013, Summer 2014, Summer 2016.
  • Enrolment Statistics (Winter 2015, recent)
  • Permalink: https://is.slu.cz/course/opf/winter2015/MARDPSMR