OPF:CVABKPOH Entrepreneurship in the hotel - Course Information
CVABKPOH Entrepreneurship in the hotel business
School of Business Administration in KarvinaWinter 2016
- Extent and Intensity
- 0/0. 4 credit(s). Type of Completion: zk (examination).
- Teacher(s)
- doc. Ing. Pavlína Pellešová, Ph.D. (lecturer)
- Guaranteed by
- doc. Ing. Pavlína Pellešová, Ph.D.
Department of Tourism and Leisure Activities – School of Business Administration in Karvina
Contact Person: doc. Ing. Pavlína Pellešová, Ph.D. - Prerequisites
- The course may be enrolled independently on other courses.
- Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- Business Economics and Management (programme OPF, B_EKOMAN, specialization Hotel Management)
- Course objectives
- The aim of the course is to acquaint students with the basic concepts of business corresponding with the relevant legal standards. Furthermore, the problems of establishing a business, its operation, human resources, business strategy, with regard to the environment of catering, hotel and spa management in the Czech Republic are focused on.
- Syllabus
- 1. Business environment in the hotel business
2. Entrepreneurship in the hotel industry, enterprise, integration processes in the hotel business
3. Characteristics of the business entity, its types and features
4. Basic principles and legal aspects of establishing a business, business activities
5. Forms of business structures in catering, hotel and spa businesses
6. Business plan
7. Business risks
8. Product in catering, hotel and spa businesses, its characteristics
9. Quality of product, quality standards, evaluation of service quality in the hotel business
10. Management of human resources in the hotel business
11. Business ethics and socially responsible entrepreneurship related to the hotel business
12. Analysis of competition and forms of cooperation in the hotel business
13. Support of entrepreneurship activities in the Czech Republic
- 1. Business environment in the hotel business
- Literature
- required literature
- RYGLOVÁ, K., BURIAN, M., VAJČNEROVÁ, I. Cestovní ruch - podnikatelské přístupy a příležitosti v praxi. Praha: Grada Publishing, 2011. ISBN 978-80-247-4039-3. info
- KORÁB, V., PETERKA, J., REŽŇÁKOVÁ, M. Podnikatelský plán. 1. vyd. Brno: Computer Press, 2007. ISBN 978-80-251-1605-0. info
- KOUBEK, J. Řízení lidských zdrojů - základy moderní personalistiky. Praha: Management Press, 2007. ISBN 978-80-7261-168-3. info
- KOSMÁK, P. Hotelové podnikání a integrační procesy. Praha: VŠH, 2005. ISBN 80-86578-50-X. info
- BERÁNEK, J. Provozujeme pohostinství a ubytování. Praha: Grada Publishing, 2004. ISBN 80-86724-02-6. info
- recommended literature
- NOVACKÁ, L. a kol. Cestovný ruch, udržateľnosť a zodpovednosť na medzinárodnom trhu. Bratislava: EKONÓM, 2013. ISBN 978-80-225-3475-8. info
- INDROVÁ, J. a kol. Kvalita ve službách cestovního ruchu. Praha: VŠE, 2011. ISBN 978-80-245-1766-7. info
- HASSANIEN, A., C. DALE a A. CLARKE. Hospitality Business Development. Oxford: Elsevier L.t.d., 2010. ISBN 978-1-85617-69-5. info
- Teaching methods
- Lecturing
Interactive lecture
Lecture with a video analysis
Presentation of seminar work
Seminar classes - Assessment methods
- Grade
Written test - Language of instruction
- Czech
- Further comments (probably available only in Czech)
- The course can also be completed outside the examination period.
Information on the extent and intensity of the course: Přednáška 12 HOD/SEM. - Teacher's information
- Student is supposed to work out and defend a seminar work, an on-going test
Activity Difficulty [h] Konzultace 12 Ostatní studijní zátěž 55 Přednáška 12 Zkouška 40 Summary 119
- Enrolment Statistics (Winter 2016, recent)
- Permalink: https://is.slu.cz/course/opf/winter2016/CVABKPOH