PEMNPMNM Strategic Management

School of Business Administration in Karvina
Winter 2018
Extent and Intensity
2/1/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Šárka Zapletalová, Ph.D. (lecturer)
Ing. Šárka Zapletalová, Ph.D. (seminar tutor)
Guaranteed by
Ing. Šárka Zapletalová, Ph.D.
Department of Business Economics and Management – School of Business Administration in Karvina
Contact Person: Ing. Šárka Zapletalová, Ph.D.
Prerequisites
The course can be registered independently on other courses.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Objective of the course is to introduce to essence of strategic management. Strategic management is define as many decisions and activities. Result of this decisions and activities is an ability to create of firm strategic plans and its further application. The strategic plans enable to accomplish the firm goals. Students will be introduced to functions and behavior schemas of top management, too, which is responsible for creation and realization of strategic decisions
Syllabus
  • 1. Introduction to strategic management
    2. Strategic management as a process
    3. Development trends of a world
    4. Firm vision, firm mission and determination of strategic goals
    5. Analysis of external firm environment
    6. Analysis of internal firm environment
    7. Financial analysis of firm, strategic control and investment planning
    8. Transnational environment as a space of economy globalization
    9. Strategies - choice and types. Functional strategy, typology of strategic approaches.
    10. Risk and entrepreneurial crisis in a formation process of firm strategy.
    11. Process strategy implementation.
    12. Contemporary managerial approaches to firm management.
    13. Strategy of territorial unit.
Literature
    required literature
  • ZAPLETALOVÁ, Š. Management. Karviná: SU OPF, 2017. ISBN 978-80-7510-231-7. info
  • ZAPLETALOVÁ, Š. a V. LEDNICKÝ. Strategický management. Karviná: SU OPF, 2013. ISBN 978-80-7248-988-6. info
  • MALLYA, T. Základy strategického řízení a rozhodování. 1. vydání. Praha: Grada Publishing, 2007. ISBN 978-80-247-1911-5. info
    recommended literature
  • ZAPLETALOVÁ, Š. Management inovací. Karviná: SU OPF, 2017. ISBN 978-80-7510-230-0. info
  • GRASSEOVÁ, M. a kol. Analýza v rukou manažera. 1. vyd. Brno: Computer Press, 2010. ISBN 978-80-251-2621-9. info
  • VODÁČEK, L. a O. VODÁČKOVÁ. Moderní management v teorii a praxi. Praha: Management Press, 2009. ISBN 978-80-7261-197-3. info
  • JIRÁSEK, J. A. Strategie. Umění podnikatelských vítězství. Praha: Professional Publishing, 2003. ISBN 80-86419-22-3. info
  • KEŘKOVSKÝ, M. a O. VYKYPĚL. Strategické řízení. Teorie pro praxi. 1. vyd. Praha: C. H. Beck, 2002. ISBN 80-7179-578-X. info
Teaching methods
Lecture supplemented with a discussion
One-to-One tutorial
Laboratory work
Skills demonstration
Seminar classes
Assessment methods
Grade
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
Ongoing test (min. 70% succesfull)
Final combined exam.

ActivityDifficulty [h]
Ostatní studijní zátěž38
Přednáška26
Seminář13
Zkouška40
Summary117
The course is also listed under the following terms Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.
  • Enrolment Statistics (Winter 2018, recent)
  • Permalink: https://is.slu.cz/course/opf/winter2018/PEMNPMNM