Obrázek kurzu
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Obchodně podnikatelská fakulta v Karviné

Cizojazyčná příprava AJ 2

0 lekcí
celkem 2 hodiny
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Lektoři

PhDr. Krystyna Heinz
heinzova@opf.slu.cz
Mgr. Martina Chylková
chylkova@opf.slu.cz
PhDr. Janusz Karpeta, Ph.D.
karpeta@opf.slu.cz
Mgr. Svatopluk Staniek
staniek@opf.slu.cz

Osnova e-kurzu

  • 1. Marketing and selling ? Sales versus marketing
    The role of sales and marketing. The difference between sales and marketing. Smarketing. Comparatives and superlatives. Countable and uncountable nouns.
    2. Marketing and selling ? advertising
    Marketing activities. Sales activities. Collocations relating to advertising. Persuading. Expressions for persuading. Selling changes. Giving reasons and results. Presentation relating to a marketing plan.
    3. Entrepreneurship ? Entrepreneurs
    Starting a company. Entrepreneurs? stories. Buying into business. Modal verbs. Verb patterns. Suggestions. Interrupting. Problems and solutions. Gathering product and market information. Making decisions.
    4. Entrepreneurship ? Business organization and people
    Types of organization. Vocabulary relating to people in business. Collocations relating to enterprise finance. Meetings. Expressions for meetings. Agendas and minutes. Putting information into minutes format. A meeting relating to starting a company.
    5. Business costs ? Cutting costs
    Personal and business budgets. Fixed costs, variable costs, investments. Cost-cutting and its consequences. Money loses. Future forms and first conditional. Time expressions. Negotiating. Expressions for negotiating. Negotiation relating to the sale of a company.
    6. Business costs ? Profit, loss and payment
    Vocabulary relating to financial performance. Expressions relating to payment terms. Asking for payment. Identifying threats and promises. Identifying level of politeness.
    7. Global trade
    International franchising. A franchise investment. Collocations relating to franchising. Expressions used in scheduling. Present perfect tense. Giving updates and handling questions.

Více o e-kurzu

  • Literatura
      povinná literatura
    • KARPETA, J. Business English 2. Karviná: SU OPF, 2014. ISBN 78-80-7248-832-2.
    • ALLISON, J. and P. EMMERSON. The Business Pre-intermediate, Student´s book. London: Macmillan, 2014. ISBN 978-0-230-43780-7.
      doporučená literatura
    • CHYLKOVÁ, M. English Grammar Workbook (Professional English 1-3). Karviná: SU OPF, 2015. ISBN 978-80-7510-171-6.
    • TURNBULL, J., 2015. Oxford Advanced Learner´s Dictionary. Oxford Advanced Learner?s Dictionary, 2015. ISBN 978-0-19-479879-2.
    • VINCE, M. New Intermediate Language Practice with key. Macmillan Education, 2007. ISBN 9781405007689.
    • ASPINALL, T. and G. BETHEL. Test your business vocabulary in use. Cambridge: CUP, 2007. ISBN 987-0-521-53254-9.
    • Bürger, J. Velký ekonomický slovník anglicko-český/ česko-anglický. Plzeň, 2007. ISBN 978-80-7238-639-0.
    • MURPHY, R. English Grammar in Use. 3rd Edition. Cambridge: CUP, 2006. ISBN 0521537622.
    • DYNDA, A. a E. DYNDOVÁ. Česko-anglický obchodní poradce. Praha: Pragoeduca, 2004. ISBN 80-7310-017-7.
  • Vyučovací jazyk
    Angličtina

Informace o publikaci

Požadavky na studenta: docházka na semináře, průběžné testy.
Hodnotící metody: účast a diskuze na seminářích (10 % hodnocení), průběžný ústní test (15 % hodnocení), průběžný písemný test (15 % hodnocení), závěrečný zápočtový test (60 % hodnocení).