Silesian University

                           School of Business Administration in Karviná



                                     Seminar paper – workshop


                                      International Marketing

                                     Summer semester 2018/2019


                                              Topic:


                                             Name(s):


                                               Date:




Content

1 Information about the company. 3

2 International strategy. 4

3 PEST analysis of chosen markets. 5

4 International marketing mix. 6

Sources. 7





1 Information about the company

Write a short information about the company. What is their vision, mission, values.

Describe the value of their product to customers.




2 International strategy

What markets should they choose for their business?

What strategy should they pursue?

STP process.





3 PEST analysis of chosen markets

Do a short PEST analysis for your chosen markets.




4 International marketing mix

How should the company adapt their product?

What communication should they aim for?

How are their products going to be available?

Choose a pricing strategy.







Sources