YOUR NAME: ………………………………………………………………………………………………………………………………………………….

                                    TASK 3 - FINANCIAL PRODUCT

                           (FILL IN THE TABLE ACCORDING TO YOUR OPINION)

                 TOTAL MARKETING PRODUCT: INSURANCE OF FAMILY HOUSE AND HOUSEHOLD

                                           CORE BENEFIT

                                                                                                       ???


BASIC PRODUCT

                                                                                                       ???


EXPECTED PRODUCT

                                                                                                       ???


AUGMENTED PRODUCT

                                                                                                       ???


POTENTIAL product

                                                                                                       ???


ADDED EMOTIONAL VALUE

                                                                                                       ???