YOUR NAME: ………………………………………………………………………………………………………………………………………………….

                      TASK 7 - MARKETING COMMUNICATION IN FINANCIAL SERVICES

CHOOSE THE BANK IN YOUR COUNTRY  AND CHOOSE THE SEGMENT OF CUSTOMERS OF THIS BANK ACCORDING TO AGE
                      (seniors, children, students, …) AND FILL IN THE TABLE!

YOUR CHOOSEN SEGMENT:  ???

                        MARKETING COMMUNICATION TOOLS IN FINANCIAL SERVICES

                                             EXAMPLES



       Advertising – ambassador, cooperative advertising, ambient media, indoor advertising


                                                ???





                          Sales promotion – tools, POP, sensory marketing



                                                ???





                DM – nonadressable distribution, DRTV, direct mail, newsletters, …



                                                ???




                           PR – CSR, publicity, crisis communication, HR



                                                ???




                               Sponsorship – sponsorship fit, types


                                                ???





                                  On-line marketing communication



                                                ???