Managing Innovation
Ing. Žaneta Rylková, Ph.D.
Department of Business Economics and Management
rylkova@opf.slu.cz

Consultancy Hours
oTuesday 10:00 – 11:00, office B303
oMaterials for studying
oMoodle – e-learning
o https://elearning.opf.slu.cz/
o

Literature
oCompulsory:
nTIDD, J. and J. BESSANT. Strategic innovation management. Chichester: John Wiley, 2014. ISBN
978-1-118-45723-8.
oRecommended:
nGAULT, F. . Innovation Strategies for a Global Economy: Development, Implementation, Measurement
and Management. IDRC, 2010. ISBN 978-1552504840.
nLAZZARETTI, L. Creative Industries and Innovation in Europe: Concepts, Measures and comparative
Case Studies.. Italy: Routledge, 2012. ISBN 978-0415677400.
nSALMAN, G., ASCH, D. Strategy and capability: sustaining organizational chase. Oxford: Blackwell
Publishing, 2003. ISBN 0-631-22845-4.

Structure of lectures
o24. 2. Requirements + Introduction
o3. 3. Top ten themes of business innovation and entrepreneurship
o10. 3. Understanding innovation
o17. 3. Success of company
o24. 3. Promotion and sales
o31. 3. Delievery and operations
o7. 4. Capacity of production lines

Structure of lectures
o14. 4. Investment spending and economies of scale
o21. 4. Innovation strategy
o28. 4. Methods and techniques in innovation management
o5. 5. Intelectual property + Seminar work presentations
o12. 5. Seminar work presentations
o19. 5. Possibility to write examination test
o

Requirements
o
oSeminar work (25 points)
oFinal written exam (30 points)
o

Evaluation
o55 – 48 points: A
o47 – 43 points: B
o42 – 38 points: C
o37 – 34 points: D
o33 - 30 points: E

Requirements
oSeminar work (presentations within 12. 5. 2021, 10 – 15 pages to selected topic, 14 - 16 min.
presentation Power-Point)
oExamination test: 19. 5. 2021 or June 2021

Seminar work evaluation
o
oPresentation at the right time: 5 points
o10 – 15 pages to selected topic (printed version + power point presentation sent to my email): 10
points
o14 - 16 min. presentation: 10 points
o

Seminar work – topics
oInnovation as a factor of competitiveness
oThe concept of innovation and types of innovation
oProduct innovation
oProcess innovation
oOrganizational innovation
oMarketing innovation
oInnovation theories
oMajor innovations in the 20th century
oMajor innovations in the 21st century
oInnovation support from European funds
oInnovation systems (national, regional, innovation networks)
oClosed and open innovations
oFactors affecting the innovation activities of enterprises
oInnovative enterprise
oInnovations in a chosen industry
oInnovation system of a chosen country

Innovation - Introduction
oThe basic goal of innovation is to create a value for business.
oSchumpeter (1883 – 1950) – pioneer of theory of innovations
oSchumpeter – Innovation as creating new combinations. Innovation is associated with a breakthrough
or incremental innovation that occurs at any stage, such as production, process, or organization.
oInnovation can be examined from different perspectives. Innovation means the process of putting
any new idea into practice.
oInnovation: Activities and processes of creating and implementing new knowledge to produce
distinctive products, services and processes that meet customer needs and preferences in various
ways, as well as more sophisticated processes, structures and technologies in a way that can bring
prosperity among individuals, groups and society as a whole.
oInnovation can be radical or incremental.
oThe most important factor in organizational knowledge is human capital.