World Tourism Barometer (PPT version)
Volume 21 · Issue 1 · January 2023
UNWTO Tourism Market Intelligence and Competitiveness Department
1. International tourist arrivals, January-December 2022
2. Best performing destinations in January-December 2022
3. UNWTO Confidence Index
4. Forward-looking Scenarios, 2023
5. Economic contribution of tourism
Contents
2
1. International tourist arrivals, January-December 2022
2. Best performing destinations in January-December 2022
3. UNWTO Confidence Index
4. Forward-looking Scenarios, 2023
5. Economic contribution of tourism
Contents
3
International
tourist arrivals
(% change vs. 2019)
4
Source: UNWTO (Jan. 2023)
* Provisional data
International tourist
arrivals: World
(% change vs. 2019)
5
Source: UNWTO (Jan. 2023)
* Provisional data
2020
2021
2022*
International tourist
arrivals:
Percentage of 2019 levels
recovered in 2022 (%)*
6
Percentage not recovered
Percentage recovered
Source: UNWTO (January 2023)
* Provisional data
Source: UNWTO
(Data as of Jan. 2023)
7
The designations and images in this map do not imply the expression of opinions whatsoever on the part of the Secretariat of the World Tourism
Organization (UNWTO) concerning the legal status of any country, territory, or of its authorities, or concerning the delimitation of its frontiers.
International tourist
arrivals by region
(% change vs. 2019)
Americas
2021: -63%
2022: -35%
Europe
2021: -59%
2022: -21%
Africa
-72%
-35%
Middle East
-66%
-17%
Asia Pacific
-93%
-77%
World
2021: -69%
2022: -37%
International tourist
arrivals: World
(millions)
8
2019
2020
2021
2022*
Source: UNWTO (January 2023)
* Provisional data
International tourist
arrivals: Europe
(millions)
9
2019
2020
2021
2022*
Source: UNWTO (January 2023)
* Provisional data
International tourist
arrivals: Asia Pacific
(millions)
10
2019
2020
2021
2022*
Source: UNWTO (January 2023)
* Provisional data
International tourist
arrivals: Americas
(millions)
11
2019
2020
2021
2022*
Source: UNWTO (January 2023)
* Provisional data
International tourist
arrivals: Africa
(millions)
12
2019
2020
2021
2022*
Source: UNWTO (January 2023)
* Provisional data
International tourist
arrivals: Middle East
(millions)
13
2019
2020
2021
2022*
Source: UNWTO (January 2023)
* Provisional data
1. International tourist arrivals, January-December 2022
2. Best performing destinations in January-December 2022
3. UNWTO Confidence Index
4. Forward-looking Scenarios, 2023
5. Economic contribution of tourism
14
Best performing
destinations in
January-Dec. 2022*
International tourist arrivals
(% change vs. 2019)
15
Source: UNWTO (Jan. 2023)
* Based on destinations with
available data for the first 10 to 12
months of 2022.
Americas
Europe
Africa
Asia Pacific
Middle East
16
Best performing
destinations in terms
of receipts:
January-Dec. 2022*
International tourism receipts
(real % change vs. 2019)
Source: UNWTO (Jan. 2023)
* Based on destinations with
available data for the first 10 to 12
months of 2022.
Americas
Europe
Africa
Asia Pacific
Middle East
1. International tourist arrivals, January-December 2022
2. Best performing destinations in January-December 2022
3. UNWTO Confidence Index
4. Forward-looking Scenarios, 2023
5. Economic contribution of tourism
17
18
Source: UNWTO Panel of Experts Survey
(January 2023)
Note: The UNWTO Confidence Index
reflects perceived performance
(evaluation) and expectations (prospects)
for the tourism sector every four months.
T1: January to April
T2: May to August
T3: September to December
UNWTO Confidence
Index
Evaluation of past 4 months
Prospects for next 4 months
1. International tourist arrivals, January-December 2022
2. Best performing destinations in January-December 2022
3. UNWTO Confidence Index
4. Forward-looking Scenarios, 2023
5. Economic contribution of tourism
19
World: International tourist arrivals, 2020-2022 and Scenarios for 2023 (monthly % change over 2019)
Source: UNWTO (January 2023)
* Actual data for 2022 is preliminary and based on estimates for destinations which have not yet reported results. 20
1. International tourist arrivals, January-December 2022
2. Best performing destinations in January-December 2022
3. UNWTO Confidence Index
4. Forward-looking Scenarios, 2023
5. Economic contribution of tourism
21
22
Source: UNWTO (September 2022)
*TDGDP measures the direct contribution
of tourism to GDP using the conceptual
framework of Tourism Satellite Accounts
(TSA).This graph shows revised estimates
from the findings first published in “The
Economic Contribution of Tourism and the
Impact of Covid-19” (Nov. 2021). Data for
2021 are preliminary estimates.
Tourism Direct Gross
Domestic Product
(TDGDP)*
TDGDP (% of GDP)
TDGDP (USD trillions)
23
Tourism direct GDP*
and Export revenues
from tourism
(USD trillions)
TDGDP
Export revenues from tourism
Source: UNWTO (September2022)
*TDGDP measures the direct contribution
of tourism to GDP, using the conceptual
framework of Tourism Satellite Accounts
(TSA).This graph shows revised estimates
from the findings first published in
November 2021. Data for 2021 are
preliminary estimates.
24
Source: UNWTO (September 2022)
(e) Preliminary estimates
*TDGDP measures the direct contribution
of tourism to GDP, using the conceptual
framework of Tourism Satellite Accounts
(TSA).This graph shows revised estimates
from the findings first published in “The
Economic Contribution of Tourism and the
Impact of Covid-19” (Nov. 2021).
Tourism Direct Gross
Domestic Product
(TDGDP), % of GDP
2019
2020
2021 (e)
¹ Estimates for Africa should be interpreted with caution due to limited official data.
This report is the PowerPoint presentation version of the UNWTO World Tourism Barometer, a publication of the
UNWTO Tourism Market Intelligence and Competitiveness Department that monitors international tourism trends
on a regular basis to provide global tourism stakeholders with the latest analysis on inbound and outbound travel,
confidence levels, prospects and other indicators.
Data was compiled from the Tourism Market Intelligence Database and the Tourism Statistics Database based on
official country sources. See full report and other resources below:
• Full report (e-Library)
• Tourism Data Dashboard
• Press note
UNWTO World Tourism Barometer - Volume 21 · Issue 1 · January 2023