Choose 2 topics in IS according to your
preferences in order to work out your individual task (it will be done
during first lecture). Each topic
can be chosen only once!
Topics:
|
Ambient marketing/media. |
Multichannel
distribution |
|
Ambush
marketing. |
Mystery shopping |
|
Biometric methods use |
Negative and positive
publicity |
|
Cobranded payment cards |
Payment card
customization |
|
Concentrated targeting
(marketing) |
POP
display/materials. |
|
Corporate social
responsibility |
Prestigious payment cards |
|
Crisis communication (strategy
doors, strategy of closed doors) |
Private banking |
|
Cross-selling |
Product placement |
|
Cultural sponsorship |
Re-cycle of financial product |
|
Differentiated
targeting (marketing) |
Repositioning |
|
Dress code in financial
services |
Segmented price |
|
Eco-friendly payment cards |
Sensory
marketing. |
|
Emotions in financial Ads |
Two-piece price |
|
Event marketing |
Up-selling |
|
Franchising |
Viral marketing |
|
Guerrilla marketing |
Virtual branches |
|
Individual price |
VTM |
|
Intensive distribution strategy |
Tools of reactive
retention within churn management |
|
Message source |
Tools of proactive
retention within churn management |
|
Multifunctional payment
cards |
|