This lecture is about the Customer Relationship Management and Services in international marketing. Explained are the way how CRM functions, differenc of services to tangible products, and some initial thoughts to negotiations in business.
International Marketing
Lecture 11 - CRM and Services
CRM and services
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https://is.slu.cz/el/opf/leto2023/PEMNAMAM/um/IntMar11_CRM_and_Services.pptx
Where do you encounter CRM
in your real life?
What do you think are the main challenges in services in international
environment?
What were the issues you had
in a foreign
country that could be described as cultural shock?
Task
Finish the seminar paper. If you do not know anything, have some problem areas, ask other student groups to give you feedback and advice.
Task is with teacher supervision (meaning I will be constantly checking on you working in class and will be available in Teams to guide you through the process).
Each team will be checked by me.
30 minutes for task, 10 minutes for evaluation.