This lecture is focused on the methods that companies can use to get their products to other countries. The methods are ranked from the easiest to the most demanding.
International Marketing
Lecture 5 - Market Entry Methods
Market Entry Methods
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https://is.slu.cz/el/opf/leto2023/PEMNAMAM/um/IntMar5_Market_Entry.pptx
Imagine you own a small company producing chocolate in the Czech Republic – how would you plan your expansion in other countries?
Task
Continue the work on your seminar paper with market entry methods for various markets with teacher supervision (meaning I will be constantly checking on you working in class and will be available in Teams to guide you through the process).
30
minutes for task, 10 minutes for evaluation.