This lecture is about strategic principles in international marketing. The focus is on strategic marketing process, mainly vision, mission, strategic goals and various strategies. The lecture ends with a block about the STP process.
International Marketing
Lecture 6 - Strategic International Marketing
Strategic International Marketing
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https://is.slu.cz/el/opf/leto2023/PEMNAMAM/um/IntMar6_Strategic_IM.pptx
Task
Without finding it on-line, create a vision and mission for your favourite company.
10
minutes work, 5 minutes presentation.
Task
Create several personas for your chosen company.
10 minutes work, 5 minutes discussion.
Task
Continue the work on your seminar paper with international strategy for various markets with teacher supervision (meaning I will be constantly checking on you working in class and will be available in Teams to guide you through the process).
30 minutes for task, 10 minutes for evaluation.