This lecture is about the marketing communication in the international environment. Explained is marketing communication in general, communication process, the differences in the international environment, communication strategy, and various communication tools.
International Marketing
Lecture 10 - Communication
Communication
Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.slu.cz/el/opf/leto2024/PEMNAINM/um/IntMar10_Communication.pptx
What do you think are the differences in communication in an international
environment?
Task
Find positively accepted advertisement from your home country and present it to other students.
Explain the strong points.
5 minutes task, 10 minutes discussion.
Task
Find a failed campaign from a foreign company in your home country.
Explain to other students why it failed.
10 minutes task, 10 minutes discussion.
Task
Continue the work on your seminar paper. Continue the marketing mix block with details about communication with teacher supervision (meaning I will be constantly checking on you working in class and will be available in Teams to guide you through the process).
Each team will be checked by me.
30 minutes for task, 10 minutes for evaluation.