MARKETING OF FINANCIAL SERVICES
Ing. Kateřina Matušínská, Ph.D.
MARKETING OF FINANCIAL SERVICES
Info
Období
léto 2024
  Money can be earned but customers´ loyalty cannot.

ORGANIZATIONAL ISSUES

The content of lectures and seminars is interconnected. The attendance at seminars and lectures is recommended. Remember to read all study conditions carefully at the beginning of the semester.

Students must work out individual task IS according to teacher´s instructions (6 points) up to April, 30, 2024.

 Students must take an  test in IS of financial services marketing basics up to March, 31, 2024 (the content of the first lecture) in order to check their supposed knowledge in the services marketing field (12 points).

Students also work out irregular activities (short case studies, news) during lectures or seminars. These activities are evaluated (1 activity = 0.5 point). These points are extra - bonus (not included in total evaluation). 

Course evaluation: IT + practice test in IS = 18 points and final written test = 42 points + extra points from potential activities. Students need at least 60 % of total points not to fail.

Students obtain all needed detailed information at first lecture/seminar.

TEACHER

Ing. Kateřina Matušínská, Ph.D. - lectures, seminars, examination, overall classification

STUDY MATERIALS, PRESENTATIONS

TEST OF FINANCIAL SERVICES MARKETING BASICS - OBLIGATORY, MARCH 31st, 2024

Instructions

The aim of this test is to verify your basic knowledge in the field of financial services marketing which is the content of the first lecture (presentation). The test contains 12 questions. Only one option is correct, which means that you can get 12 points totally.  Deadline is up to March, 31st, 2024. The time limit is 10 minutes. Good luck :-)


INDIVIDUAL TASK INSTRUCTIONS - OBLIGATORY, APRIL, 30, 2024

Read the text about sustainable marketing in financial services carefully, then answer the 3 test questions below the text below. Only one option is correct. You can get 2 points for each correct question. The total time limit for elaboration is 30 minutes.

COMPREHENSIVE TEST OF ACQUIRED KNOWLEDGE - OPTIONAL

COMPREHENSIVE PREPARATORY TEST FOR FINAL EXAMINATION - OPTIONAL ACTIVITY

There are 10 questions. Choose the option true or false. It will take 5 minutes. It covers all lectures (presentations)!