NAME(S):………………………………………………………………………………………


                                    SALES PROMOTION TOOLS – B2C

 Firms may use a variety of sales promotion tools to help them increase short-term sales. Choosing
    from the below list of possible tools, identify which one/s would be most appropriate for:

                                  A newly launched chocolate bar

                                      Accommodation in hotel

                                 A woman’s fashion clothing store

ACTIVITY/TASK

                                       Sales Promotion Tools

                                           Chocolate bar

                                      Accommodation in hotel

                                          Clothing store

                                                 1

                                          A 20% discount

                                                 2

                                          20% extra free

                                                 3

                                     A two-for-one deal (1+1)

                                                 4

                              Discount via a coupon for next purchase

                                                 5

                                 A competition (e.g. win a TV set)

                                                 6

                                 Extra points on a loyalty program

                                                 7

                          Receive a free gift (if spending more than $X)

                                                 8

                                        Give a free sample

QUESTIONS

1.    Start this activity by completing the above table.

2.    Which sales promotion tools did you use the most? Which ones did you use least?

3.    How effective do you think sales promotions are in generating sales and gaining new
customers?

4.    Is there a danger in overusing sales promotions?












NAME(S):………………………………………………………………………………………


                                         POP/POS DISPLAYS

https://shtarty.files.wordpress.com/2011/11/coca-cola-pos.jpg?w=949 Image result for POS/POP"
http://www.ravenshoepackaging.com/blog/wp-content/uploads/2013/11/airwick-display.jpg


QUESTIONS

1.    Which of the POP/POS displays above you like the best?


2.    Try to assess them from the marketing point of view.