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                           I.                  pr - crisis communication

  The story of a Germanwings plane crashing into the French Alps was everywhere. 150 people died.
 The event was not caused by corporate negligence, but a deliberate crash by pilot Andreas Lubitz,
   who was found out to have been suffering from depression. A media spotlight was cast onto the
                               airline and people demanded answers.

QUESTION

·         Name all the activities to be done step by step to save the company's reputation:




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                            II.               pr - crisis communication


  In a story that would make any chocolate-lover reel in horror, two bars of Cadbury’s Dairy Milk
                  bought in Mumbai, India, were found to be infested with worms.

QUESTION

·         Name all the activities to be done step by step to save the company's reputation:




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