NAME(S):………………………………………………………………………………………


                            ALTERNATIVE FORS OF MARKETING COMMUNICATION

        Try to find communication campaigns of the companies (one example for each trend).

ACTIVITY/TASK

Guerilla marketing:



Viral marketing:



Affiliate marketing:



Stealth (under cover) marketing:



Green marketing x Green washing:



QUESTIONS

·           Why is a traditional advertising less effective?


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·           Which of the new trends appeals to you the most?


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·           What trends can be expected in marketing communication in the future?



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