Ing. Kateřina Matušínská, Ph.D. - lecture, seminar, exam, final evaluation
Ing. Martin Klepek, Ph.D. - lecture, seminar
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LECTURERS
ORGANIZATIONAL AFFAIRS REQUIREMENTS OF THE SUBJECT, FINAL MARKING
Subject
evaluation: Continuous
test = 30 % and final written test = 70 % + extra points from
activities. Students need at least
60 % of total points not to fail.
Students could also work out irregular activities during lectures. These activities are
evaluated (1 activity = 0.5 point). These points are extra - bonus (not
included in total evaluation).
Final evaluation:
|
30 % continuous
test |
15 points |
|
70 % final test |
35 points |
|
TOTAL POINTS |
50 points |
|
+ extra points from
activities |
|
|
A |
50 - 46 |
|
B |
45 – 41 |
|
C |
40 – 36 |
|
D |
35 - 33 |
|
E |
32 - 30 |
|
F |
29 - 0 |
Structure of the subject:*
1.
The substance, concept and
functions of marketing
2.
Marketing strategy and
planning
3.
Marketing environment
4.
Marketing research
5.
B2C marketing versus B2B
marketing
6.
STP process
7.
Product - marketing mix
8.
Price - marketing mix
9.
Place - marketing mix
10.
Marketing communication -
marketing mix
11.
Marketing applications,
case studies
12.
New trends in marketing,
final revision, testing
*
The continuity of lectures can be adjusted during the semester.
Chapter contains:
2
PDF
Chapter contains:
9
PDF
Chapter contains:
2
ROPOT
STUDY MATERIALS
PEMBAMAG literature
Marketing in theory and practice Matusinska Klepek Stoklasa 2019
PRESENTATIONS
PRACTICE TESTS - OPTIONAL
PRACTICE TEST 1: lectures before the ongoing test - the substance of marketing, marketing strategy and planning, B2c and B2B markets, STP, marketing environment and marketing research.
The test is available from September 23, 2021 to December 12, 2021.
PRACTICE TEST 2: lectures after the ongoing test - product, price, place, marketing communication, actual trends in marketing.
The test is available from November 18, 2021 to December 12, 2021.