MARKETING COMMUNICATION - PEMBAMAK

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Ing. Kateřina Matušínská, Ph.D.
MARKETING COMMUNICATION - PEMBAMAK
Ing. Kateřina Matušínská, Ph.D.
MARKETING COMMUNICATION - PEMBAMAK
Info
Předmět
Období
zima 2021
                 "Stopping advertising to save money is like stopping your watch to save time." — Henry Ford
LECTURERS


Ing. Kateřina Matušínská, Ph.D. - lecture, seminar, exam, final evaluation

Ing. Veronika Kopřivová, Ph.D. - lecture, seminar

ORGANIZATIONAL AFFAIRS

REQUIREMENTS OF THE SUBJECT, FINAL MARKING:

  • Students must work out seminar work (project) in teams. It is necessary to create teams and set the object of seminar work within first two weeks. Students obtain detailed information at first lecture/seminar.
  • Students also work out irregular activities (short case studies, news) during lectures or seminars. These activities are evaluated (1 activity = 0.5 point). These points are extra - bonus (not included in total evaluation).
  • Subject evaluation: Seminar work (presentation) = 40 % and final written test = 60 % + extra points from activities. Students need at least 60 % of total points not to fail.

EVALUATION OF THE COURSE

40 % seminar work

16 points

60 % test

24 points

TOTAL POINTS

40 points

+ extra points from activities

 


STUDY MATERIALS
Přejít
Kapitola obsahuje:
2
PDF
LECTURES - PRESENTATIONS
Přejít
Kapitola obsahuje:
11
PDF
SEMINAR PAPER
Přejít
Kapitola obsahuje:
1
Odevzdávárna
1
PDF
1
Studijní materiály

PRACTICE TESTS - OPTIONAL
Přejít
Kapitola obsahuje:
3
Odpovědník

STUDY MATERIALS


Marketing Communication study text
PDF ke stažení
Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.slu.cz/el/opf/zima2021/PEMBAMAK/2919072/PEMBAMAK__PEMBPMCO_-_study_literature_.pdf

LECTURES - PRESENTATIONS

SEMINAR PAPER

MARKETING COMMUNICATION MIX OF DIRECT COMPETITORS – WHO IS BETTER?
  • Create the teams (2 students) or you can work individually.
  • Choose two companies which can be understood as direct competitors (1. – 2. week of semester). Each team will have different companies.
  • Describe and compare their marketing communication mix according to TEMPLATE!!!  
  • Create presentation in MS PowerPoint.
  • Present your presentation in seminar about 15 – 20 minutes/team – the duration of presentation must be respected! The appointed day of the presentations will be known in advance.
  • The presentation should be interesting for other students. Use more pictures, videos, samples than text. Try to find interesting information etc. Don´t read the presentation!
  • All members of team will take part in presentation.
  • Presentation uploading to IS is needed.   

EVALUATION OF YOUR PRESENTATION

 

POINTS

Marketing communication elements description

8

Interestingness (samples, videos, pictures, interaction)

2

Briefness, time management, cooperation in team

2

Speech (reading x spontaneous)

2

Formal aspects, overall impression

2

TOTAL POINTS

16

 

MC template presentation
MC1 - seminar paper
Seminar paper uploading ...
Presentations teams dates
PDF ke stažení

PRACTICE TESTS - OPTIONAL


CONTENT OF TESTS:

PRACTICE TEST 1 - THE MAIN TERMINOLOGY FROM MARKETING COMMUNICATION, GENERAL OVERVIEW, GOALS OF MARKETING COMMUNICATION, STP PROCESS

PRACTICE TEST 2 - MARKETING COMMUNICATION MIX ELEMENTS

PRACTICE TEST 3 - NEW TRENDS IN MARKETING COMMUNICATION, PLANNING AND MEASURING OF MARKETING COMMUNICATION

MC1 - PRACTICE TEST 1
MC1 - PRACTICE TEST 2
MC1 - PRACTICE TEST 3