MARKETING COMMUNICATION - PEMBAMAK

SEMINAR PAPER

MARKETING COMMUNICATION MIX OF DIRECT COMPETITORS – WHO IS BETTER?
  • Create the teams (2 students) or you can work individually.
  • Choose two companies which can be understood as direct competitors (1. – 2. week of semester). Each team will have different companies.
  • Describe and compare their marketing communication mix according to TEMPLATE!!!  
  • Create presentation in MS PowerPoint.
  • Present your presentation in seminar about 15 – 20 minutes/team – the duration of presentation must be respected! The appointed day of the presentations will be known in advance.
  • The presentation should be interesting for other students. Use more pictures, videos, samples than text. Try to find interesting information etc. Don´t read the presentation!
  • All members of team will take part in presentation.
  • Presentation uploading to IS is needed.   

EVALUATION OF YOUR PRESENTATION

 

POINTS

Marketing communication elements description

8

Interestingness (samples, videos, pictures, interaction)

2

Briefness, time management, cooperation in team

2

Speech (reading x spontaneous)

2

Formal aspects, overall impression

2

TOTAL POINTS

16

 

MC1 - seminar paper
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