Strategic Management
Ing. Šárka Zapletalová, Ph.D.
Strategic Management
Info
Období
zima 2021
  • Syllabus: a link to the course syllabus can be found by expanding the "Info" item to the right below the introductory image on the main page of the interactive course syllabus..
  • Scheduleteacher (incl. The link to the personal cards), the summary of the course (exams, points ...) after logging in to IS SU using the "Student" tile by opening the menu for the given course.
Kapitola obsahuje:
2
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Učitel doporučuje studovat od 1. 9. 2021.
Kapitola obsahuje:
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1
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Učitel doporučuje studovat od 4. 10. 2021 do 10. 10. 2021.
Kapitola obsahuje:
2
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1
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1
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Učitel doporučuje studovat od 11. 10. 2021 do 17. 10. 2021.
Kapitola obsahuje:
2
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2
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1
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Učitel doporučuje studovat od 18. 10. 2021 do 24. 10. 2021.
Kapitola obsahuje:
3
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1
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1
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Učitel doporučuje studovat od 1. 11. 2021 do 7. 11. 2021.
Kapitola obsahuje:
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Učitel doporučuje studovat od 8. 11. 2021 do 14. 11. 2021.
Kapitola obsahuje:
1
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1
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1
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Učitel doporučuje studovat od 15. 11. 2021 do 21. 11. 2021.
Kapitola obsahuje:
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1
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1
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Učitel doporučuje studovat od 22. 11. 2021 do 28. 11. 2021.
Kapitola obsahuje:
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Učitel doporučuje studovat od 29. 11. 2021 do 5. 12. 2021.
Učitel doporučuje studovat od 29. 11. 2021 do 5. 12. 2021.
Učitel doporučuje studovat od 6. 12. 2021 do 12. 12. 2021.
Učitel doporučuje studovat od 13. 12. 2021 do 19. 12. 2021.
Učitel doporučuje studovat od 20. 12. 2021 do 26. 12. 2021.
Učitel doporučuje studovat od 27. 12. 2021 do 2. 1. 2022.

Organization of Teaching, Communication, Evaluation

Course Organization

The teaching of the course is organized into twelve topics in which student actively participates and for which he/she is preparing.

The topics of the lectures and seminars are listed in the course syllabus.

Communication

Students can communicate through:

  • email zapletalova@opf.slu.cz
  • consultation hours (Tuesday 12:00 -14:00)
  • discussion forum
Course Evaluation

  • Active participation in seminars: the student is obliged to actively participate in solving examples at the seminar; 5% of points.

  • Seminar paper: the student is obliged to prepare a seminar paper on the topic assigned by the lecturer and submit the thesis no later than in the week 13. 12. - 19. 12. 2021 via the Homework Vaults in IS SU and the lecturer will evaluate the submitted work (seminar papers submitted after the deadline will not be accepted); 10% of points.

  • Continuous test: the student is obliged to participate in continuous test in the week 25. 10. – 29. 10.;  the test will take the form of a written test via IS SU; 15% of points.

  •  Exam: exam will take the form of a written test via IS SU; 70% of points.

  • The student can get a total of 100 points (100 %).

    Based on the obtained points, the student can obtain the following evaluation (according to the international ECTS methodology):

    Evaluation A              100 – 90 points

    Evaluation B              89 – 80 points

    Evaluation C              79 – 70 points

    Evaluation D              69 – 60 points

    Evaluation E               59 – 50 points

  • Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
    https://is.slu.cz/el/opf/zima2021/PEMNASMA/op/Course_Evaluation_Strategic_Management_2021.pdf

    Literature

  • ROTHAERMEL, F. T. Strategic Management. New York: McGraw-Hill, 2016. ISBN 978-1-2559-42047-.
  • LEINWAND, P. and C. R. MAINARDI. Strategy That Works: How Winning Companies Close the Strategy-to-Execution Gap. Harvard Business Review Press, 2016. ISBN 978-1-6252-75202.
  • HITT, M. A., IRELAND, R. D. and R. E. HOSKISSON. Strategic Management: Concepts and Cases: Competitiveness & Globalization. Boston: Cengage Learning, 2016. ISBN 978-1-305-50214-7.
  • HILL, C. W. L., SCHILLING, M. A. and G. R. JONES. Strategic Management: Integrated Approach. Boston: Cengage Learning, 2016. ISBN 978-1-305-50227-7.
  • KOURDI, J. Business Strategy: A Guide to Effective Decision-Making. New York: Public Affairs, 2015. ISBN 978-1-6103-94765.
  • Week 1

    This week´s topics are: The Essence of the strategic management and Strategic management proces.

    Presenation for 1. lecture

    Case study 1

    Study case study 1 and answer question 2.

    Case study 1
    PDF ke stažení


    Case study 2

    Study case study 2 and answer all questions.

    Case study 2
    PDF ke stažení

    Week 2


    This week´s topics are: Market analysis and Internal analysis.

    Case study 1

    Study Case study 1 and answer questions.

    Case study 1
    PDF ke stažení

    Case study 2

    Study the Case study 2 and answer questions.

    Case study 2
    PDF ke stažení

    Week 3

    Topic of the week is strategy formulation, corporate strategy.

    Case study Tesla and Mexican Grill
    Case study Mexican Grill
    PDF ke stažení

    Task for next week

    Read the two situations and try to answer the questions. Deadline for the answers is November 4, 2020.

    Discussion questions week 3
    PDF ke stažení

    Week 4


    Topic of the week is strategy formulation, business strategy.

    Case studies

    Read case studies and try to answer the questions.

    Case study
    PDF ke stažení
    Case study JetBlue
    PDF ke stažení
    Case study Amazon
    PDF ke stažení

    Week 5


    Topic of the week is strategy formulation, functional strategies.

    prezentation of 5. lecture

    Case study Cirque de Soleil

    Study the case study and answer questions.

    Case Cirque de Soleil
    PDF ke stažení



    Week 6


    Topic of the week is Implementation of Strategy.

    prezentation of 6. lecture

    Case study Porsche

    Read the case study and answer the questions 2, 3, and 4.

    Case study Porsche
    PDF ke stažení

    Week 7

    Topic of the week is Strategy control.

    prezentation of 7. lecture

    Examples of strategies

    Strategies
    PDF ke stažení

    Week 8

    Topic of the week is Strategy for International Companies.

    prezentation of 8. lecture

    Case study Sony

    Read the case study and answer the questions 1 - 4.

    Case study Sony
    PDF ke stažení

    Týden 9

    Týden 10

    Týden 11

    Týden 12

    Týden 13