E-business
doc. Mgr. Petr Suchánek, Ph.D.
E-business
Info
Term
Winter 2022

Organisation of classes, communication, evaluation, ...

Study materials

1.     Information Society and Global Information Infrastructure

Information society. Global information infrastructure. Information and global information infrastructure entities. Data. Information. Knowledge. Information and communication technology (ICT). Information system. Internet. Intranet. Internet services.

2.     E-business and E-commerce

Fundamental conditions of e-business development (legislative, technological, personal, social, etc.). Process definitions of e-business and e-commerce. Online store. Internet marketplace. Member and ownership structures.

3.     Business Models

Business models B2B (business to business) and B2C (business to customer). Elements of e-business and e-commerce models. Value chain. Value of products and services in e-business. Virtual value chain. Supply chain and logistics. Supply chain management (SCM).

4.     E-business System

E-business system architecture. Information flows. ERP (Enterprise Resource Planning). CRM (Customer Relationship Management). Architectures, functions and modules of ERP and CRM in e-business and e-commerce.

5.     Customer Environment

Customer oriented systems. Identifying customer target groups. Seller & customer relationship. Communication interfaces, methods and means of communication. Advantages and disadvantages of e-business and e-commerce for customers and retailers.

6.     E-business Security

Internet security. ICT security in enterprises. Data protection. Electronic and digital signature. Electronic payment systems (EPS). Key technologies of EPS. EPS security.

7.     Trends of E-business Development

Modern methods and tools for e-business support. Business Intelligence (BI). Competitive Intelligence (CI). BI and CI applications in e-business. Business models of the future.

Content of seminars


1) Overview of e-commerce in Czechia

2) Structure and modules of online shopping website

3) Overview of tools to easily develop an online shopping website

4) Shopify // https://www.shopify.com/

5) Prestashop // https://www.prestashop.com/en

6) osCommerce // https://www.oscommerce.com/

7) Wordpress -- WooCommerce // https://wordpress.org/plugins/woocommerce/

8) Joomla --  Phoca Cart // https://www.phoca.cz/phocacart

E-business (INMBAEBU) seminar work = presentation

Topic: "Business plan and creation of eshop demo version using a specific tool for its creation".

Evaluation: max. 15 points 

The presentation will be processed in MS PowerPoint and the time of presentation will be approximately 15 minutes. 

The presentation must contain the following information:

●     definition of business plan, strategy

●     target groups and their needs

●     SWOT analysis

●     price calculation

●     choosing a specific tool for creating an eshop demo version

●     eshop demo version must have the following content (3 categories, 10 items, 2 articles, 2 news) 

You should use the university MS PowerPoint template from Information System SU. The topic of the business plan will be discussed with the teacher as part of the seminar.

There are possible topics such as mobile phones, computers, computer games, hotels, restaurants, sport equipment.