E-business

Study materials

1.     Information Society and Global Information Infrastructure

Information society. Global information infrastructure. Information and global information infrastructure entities. Data. Information. Knowledge. Information and communication technology (ICT). Information system. Internet. Intranet. Internet services.

2.     E-business and E-commerce

Fundamental conditions of e-business development (legislative, technological, personal, social, etc.). Process definitions of e-business and e-commerce. Online store. Internet marketplace. Member and ownership structures.

3.     Business Models

Business models B2B (business to business) and B2C (business to customer). Elements of e-business and e-commerce models. Value chain. Value of products and services in e-business. Virtual value chain. Supply chain and logistics. Supply chain management (SCM).

4.     E-business System

E-business system architecture. Information flows. ERP (Enterprise Resource Planning). CRM (Customer Relationship Management). Architectures, functions and modules of ERP and CRM in e-business and e-commerce.

5.     Customer Environment

Customer oriented systems. Identifying customer target groups. Seller & customer relationship. Communication interfaces, methods and means of communication. Advantages and disadvantages of e-business and e-commerce for customers and retailers.

6.     E-business Security

Internet security. ICT security in enterprises. Data protection. Electronic and digital signature. Electronic payment systems (EPS). Key technologies of EPS. EPS security.

7.     Trends of E-business Development

Modern methods and tools for e-business support. Business Intelligence (BI). Competitive Intelligence (CI). BI and CI applications in e-business. Business models of the future.