Master thesis seminar (1)
Final thesis (FT) roadmap, Seminar agenda, Topics, Documents and forms
Assoc. Prof. Dr. Roman Šperka, PhD
Head of Business economics and management program and department

Seminar agenda
Assoc. Prof. Šperka
October 4, 2022
Dr. Stoklasa
October 11, 2022
Assoc. Prof. Palečková
October 18, 2022
Dr. Stoklasa
November 8, 2022

Seminar agenda
Dr. Klepek
November 15, 2022
Dr. Klepek
November 22, 2022

Sample FT and topics
•The impact of digital marketing on consumer behavior in the modern world (dr. Klepek)
•Impact of green marketing on consumer behaviour(dr. Stoklasa)
•Evaluation of economic situation of selected company (dr. Šeligová)
•Sales promotion and satisfaction of dealers: A case of Havells India Ltd. (dr. Majerová)
•VAT schemes for small business (dr. Sobotovičová)
•The recommendation of marketing activities for Czech university to attract foreign students
(Assoc. Prof. Šperka)
•Evaluation of the company´s competitiveness (dr. Adámek)
•Strategy for small and medium-sized enterprise (dr. Zapletalová)
•Management of foreign exchange exposure of the selected company (dr. Šimáková)
•Packing problem (Assoc. Prof. Bartl)
•Marketing Strategy for Large Enterprise in International Markets(dr. Zapletalová)
•The effect of exchange rate development on foreign direct investments in selected economy (dr.
Šimáková)
•Trade of small and medium enterprises and its support in the Czech Republic and India (dr.
Majerová)
•Social media and brand communication (dr. Klepek)
•Integrated marketing communication (dr. Matušínská)
•A project of a crowdfunding campaign (Assoc. Prof. Šebestová)

Final theses roadmap - examinations in June (for students who enrolled in September)
•Recommended activity


Final theses roadmap - examinations in February (for students who enrolled in February)
•Recommended activity


Documents, forms, templates, Tematikon
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