- Syllabus:
a link to the course syllabus can be found by expanding the "Info" item
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interactive course syllabus..
- Schedule, teacher (incl. The link to the personal cards), the summary of the course (exams, points ...) after logging in to IS SU using the "Student" tile by opening the menu for the given course.
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Chapter contains:
2
PDF
Teacher recommends to study from 31/8/2022.
Chapter contains:
3
PDF
1
Video
1
Study text
Teacher recommends to study from 3/10/2022 to 9/10/2022.
Chapter contains:
2
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1
Study Materials
1
Video
1
Study text
Teacher recommends to study from 10/10/2022 to 16/10/2022.
Chapter contains:
2
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2
Study Materials
1
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1
Study text
Teacher recommends to study from 17/10/2022 to 23/10/2022.
Chapter contains:
3
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1
Study Materials
1
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1
Study text
Teacher recommends to study from 31/10/2022 to 6/11/2022.
Chapter contains:
1
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1
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1
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1
Study text
Teacher recommends to study from 7/11/2022 to 13/11/2022.
Chapter contains:
1
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1
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1
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1
Study text
Teacher recommends to study from 14/11/2022 to 20/11/2022.
Chapter contains:
1
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1
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1
Study text
Teacher recommends to study from 21/11/2022 to 27/11/2022.
Chapter contains:
1
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1
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1
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1
Study text
Teacher recommends to study from 28/11/2022 to 4/12/2022.
Teacher recommends to study from 28/11/2022 to 4/12/2022.
Teacher recommends to study from 5/12/2022 to 11/12/2022.
Teacher recommends to study from 12/12/2022 to 18/12/2022.
Teacher recommends to study from 19/12/2022 to 25/12/2022.
Teacher recommends to study from 26/12/2022 to 1/1/2023.
Organization of Teaching, Communication, Evaluation
Course Organization
The teaching of the course is organized into twelve topics in which student actively participates and for which he/she is preparing.
The topics of the lectures and seminars are listed in the course syllabus.
Communication
Students can communicate through:
- email zapletalova@opf.slu.cz
- consultation hours (Wednesday 10:00 -12:00)
- discussion forum
Course Evaluation
Active participation in seminars and case studies solution: the student is obliged to actively participate in solving examples at the seminar; 10% of points.
Seminar
paper and defence of the seminar paper: the student is obliged to prepare a seminar paper on the
topic assigned by the lecturer and submit the thesis no later than in the week 5. 12. - 9. 12. 2022 via the Homework Vaults in IS SU and the lecturer will
evaluate the submitted work (seminar papers submitted after the deadline will not be
accepted);
Continuous test: the student is obliged to participate in continuous test in the week 31. 10. – 4. 11. 2022.; the test will take the form of a written test via IS SU; 20% of points.
Exam: exam will take the form of a written test via IS SU;
Based on the obtained points, the student can obtain the following evaluation
(according to the international ECTS methodology):
Evaluation B 89 – 80 points
Evaluation C 79 – 70 points
Evaluation D 69 – 60 points
Evaluation E 59 – 50 points
Literature
Week 1
This week´s topics are: The Essence of the strategic management and Strategic management proces.
Presenation for 1. lecture
Case study 1
Study case study 1 and answer question 2.
Case study 1
Case study 2
Study case study 2 and answer all questions.
Case study 2
Week 2
This week´s topics are: Market analysis and Internal analysis.
Case study 1
Study Case study 1 and answer questions.
Case study 1
Case study 2
Study the Case study 2 and answer questions.
Case study 2
Week 3
Topic of the week is strategy formulation, corporate strategy.
Case study Tesla and Mexican Grill
Case study Mexican Grill
Task for next week
Read the two situations and try to answer the questions. Deadline for the answers is November 4, 2020.
Discussion questions week 3
Week 4
Topic of the week is strategy formulation, business strategy.
Case studies
Read case studies and try to answer the questions.
Case study
Case study JetBlue
Case study Amazon
Week 5
Topic of the week is strategy formulation, functional strategies.
prezentation of 5. lecture
Case study Cirque de Soleil
Study the case study and answer questions.
Case Cirque de Soleil
Week 6
Topic of the week is Implementation of Strategy.
prezentation of 6. lecture
Case study Porsche
Read the case study and answer the questions 2, 3, and 4.
Case study Porsche
Week 7
Topic of the week is Strategy control.
prezentation of 7. lecture
Examples of strategies
Strategies
Week 8
Topic of the week is Strategy for International Companies.
prezentation of 8. lecture
Case study Sony
Read the case study and answer the questions 1 - 4.
Case study Sony