Mgr. Martina Chylková
Cizojazyčná příprava AJ 4
Info
Období
zima 2023
  • Syllabus: a link to the course syllabus can be found by expanding the "Info" item to the right below the introductory image on the main page of the interactive course syllabus.
  • You can find the schedule, the teacher (incl. The link to the personal cards), the summary of the course (exams, points ...) after logging in to IS SU using the "Studentby opening the main page of a selected course.


  • Organization of tutorials:  scheduled


  • Evaluation 60% of the total score 100 points obtained in the tests:

  • Ongoing test 1                   20 points   Written test
  • Ongoing test  2                  20 points   Oral test: Presentation
  • Credit test                           60 points  Written test

Study REQUIREMENTS for more details

  • TESTS:   1st ongoing test ONLINE   5 November 2023   4 p.m.
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Učitel doporučuje studovat od 29. 9. 2023.
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Učitel doporučuje studovat od 29. 9. 2023.
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Učitel doporučuje studovat od 29. 9. 2023.
Nyní studovat
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Učitel doporučuje studovat nyní – od 29. 9. 2023.

Blok #1

Požadavky BKEN4
PDF ke stažení

Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.slu.cz/el/opf/zima2023/CVABKEN4/um/Presentation_language.docx

Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.slu.cz/el/opf/zima2023/CVABKEN4/um/presentations/



Blok # 2

  • Study requirements

  • Presentation - Choose an economic problem you are interested in and prepare a presentation about it in pairs.

    • Do not forget to obey some rules: signposting language, graph description, etc.

Unit 1 Economics

Economics - Macroeconomics/Microeconomics

                       Explain the differences, agents, etc.

                       Economics/economy, economic/economical, interest rate, currency, causes of unemployment

Study vocabulary Unit 1

Revise Present Perfect Tense

            Passive voice

           Describing  TRENDS


Unit 2 Banks


Vocabulary

Study the texts pp. 30-32 and pp. 38-40 about the Czech National Bank

What are the main objectives of the CNB's operations?

What are the main banking services provided by the CNB?

the Bank Board - the governor - his name?, headquarters, regional branches - the nearest?

Study pp. 32-35


Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.slu.cz/el/opf/zima2023/CVABKEN4/um/presentations/ECONOMICS_Students.pptx

Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.slu.cz/el/opf/zima2023/CVABKEN4/odp/Autotest_1.qref

Blok # 3

Unit 3 Money


Vocabulary

Types of money

Interest rate

Financial market

Unit 4 Market


Vocabulary

Market agents, selling/market, demand, supply, price

Market segment/segmentation, growth, leader. share

Market functions

Competition


Unit 5 Marketing


Vocabulary - ad, advert, advertising, advertisement, commercial, promotion, competition, customer, purchaser, data usage, delivery term/condition, desk research, primary/secondary research, demand, supply, fieldwork, market analysis (pronunciation), market - monitoring, position, research, share, marketing policy, marketing channels, measure, niche, payment term, questioning, retailer, sale, selling, sales statistics, service, survey,etc.

What is marketing?

What is the main idea of market research?

What is the difference between primary and secondary research?

Explain the four Ps and AIDA formula.

International marketing


Blok # 4


Unit 6 Employment


Vocabulary - agreement/contract, average, bonus, by notice, collective agreement, canteen, day off, deduction, employment, fixed time, flexi-time, full time/part-time employment, HR department, benefit, notice, pension scheme, remuneration, performance, salary/wage, shift, shift system, terminate employment, trade unions, workforce, working hours, etc.

JOB collocations - satisfaction, market, description, centre, interview, evaluation, opportunity, requirements, title

Verbs - apply for, to be shortlisted, appoint, offer a position, promote/demote, terminate, resign, dismiss, lay off

Freelancer/self-employed/entrepreneur/employee

Adjectives describing skills - motivated, team player, organized, creative, flexible, etc.


Unit 7 Unemployment


Reasons for unemployment, types - frictional, seasonal ....

Unemployment rate

Unemployment benefits


Revision