Máte zapnutý náhled celé osnovy, zpět na běžné zobrazení.
Načítání a prohlížení osnovy může být v závislosti na množství obsahu pomalejší.
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Study requirements
Presentation - Choose an economic problem you are interested in and prepare a presentation about it in pairs.
- Do not forget to obey some rules: signposting language, graph description, etc.
Unit 1 Economics
Economics - Macroeconomics/Microeconomics
Explain the differences, agents, etc.
Economics/economy, economic/economical, interest rate, currency, causes of unemployment
Study vocabulary Unit 1
Revise Present Perfect Tense
Passive voice
Describing TRENDS
Unit 2 Banks
Vocabulary
Study the texts pp. 30-32 and pp. 38-40 about the Czech National Bank
What are the main objectives of the CNB's operations?
What are the main banking services provided by the CNB?
the Bank Board - the governor - his name?, headquarters, regional branches - the nearest?
Study pp. 32-35
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Unit 3 Money
Vocabulary
Types of money
Interest rate
Financial market
Unit 4 Market
Vocabulary
Market agents, selling/market, demand, supply, price
Market segment/segmentation, growth, leader. share
Market functions
Competition
Unit 5 Marketing
Vocabulary - ad, advert,
advertising, advertisement, commercial, promotion, competition,
customer, purchaser, data usage, delivery term/condition, desk research,
primary/secondary research, demand, supply, fieldwork, market analysis
(pronunciation), market - monitoring, position, research, share,
marketing policy, marketing channels, measure, niche, payment term,
questioning, retailer, sale, selling, sales statistics, service,
survey,etc.
What is marketing?
What is the main idea of market research?
What is the difference between primary and secondary research?
Explain the four Ps and AIDA formula.
International marketing
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Unit 6 Employment
Vocabulary -
agreement/contract, average, bonus, by notice, collective agreement,
canteen, day off, deduction, employment, fixed time, flexi-time, full
time/part-time employment, HR department, benefit, notice, pension
scheme, remuneration, performance, salary/wage, shift, shift system,
terminate employment, trade unions, workforce, working hours, etc.
JOB collocations - satisfaction, market, description, centre, interview, evaluation, opportunity, requirements, title
Verbs - apply for, to be shortlisted, appoint, offer a position, promote/demote, terminate, resign, dismiss, lay off
Freelancer/self-employed/entrepreneur/employee
Adjectives describing skills - motivated, team player, organized, creative, flexible, etc.
Unit 7 Unemployment
Reasons for unemployment, types - frictional, seasonal ....
Unemployment rate
Unemployment benefits