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Týden 1
Opora
Presentations
Video
Online resources
Requirements
1 Ongoing oral test –20 points TEAMS
– topics:
a/ Successful meetings
b/ Negotiating
c/ Successful entrepreneur
2 Ongoing written test – 20 points
- online in IS - to be specified
3 Written task – 10 points
– topic: writing a business email or a letter in 50 – 100 words
– IS Odevzdávarna
- deadline: 18.12.2023
4 Credit written test – 50 points
- deadline: January, February
Týden 2
Introduction
to the topics 1, 2:
1. Marketing
and Selling – Sales versus Marketing
2. Marketing
and Selling – Advertising
Topic 1
1. Marketing
and Selling – Sales versus Marketing
a/ Focusing
on marketing and selling vocabulary
b/ Reading
comprehension - The role of sales and marketing, the difference between sales
and marketing, smarketing
c/ Grammar -
comparatives and superlatives, countable and uncountable nouns
d/ Specific
tasks and taking the test
Týden 3
Topic 2
2. Marketing
and Selling – Advertising
a/ Focusing
on marketing, selling and advertising vocabulary
b/ Reading
comprehension - Marketing activities. Sales activities. Advertising
c/ Grammar -
selling changes, giving reasons and results, presentation relating to a marketing
plan
d/ Specific
tasks and taking the test
Blok 3
Introduction
to the topics 3, 4, 5:
3.
Entrepreneurship - entrepreneur
4.
Entrepreneurship – Business Organisation and People
5. Business
Costs – Cutting Costs
Týden 4
Topic 3
3.
Entrepreneurship - entrepreneur
a/ Focusing
on entrepreneurship, entrepreneur vocabulary
b/ Reading
comprehension - Starting a company
c/ Grammar -
modal verbs
d/ Specific
tasks and taking the test
Topic 4
4.
Entrepreneurship – Business Organisation and People
a/ Focusing
on business organisation, people vocabulary
b/ Reading
comprehension - Types of organisation
c/ Grammar -
expressions for meetings
d/ Specific
tasks and taking the test
Topic 5
5. Business
Costs – Cutting Costs
a/ Focusing
on costs, cutting costs vocabulary
b/ Reading
comprehension - Personal and business budgets. Fixed costs, variable costs,
investments. Cost cutting and its consequences. Money loss
c/ Grammar -
future forms and first conditional, time expressions
d/ Specific
tasks and taking the test
Blok 4
Introduction
to the topics 6, 7:
6. Business
Costs – Profit, Loss and Payment
7. Global
Trade
Topic 6
6. Business
Costs – Profit, Loss and Payment
a/ Focusing
on profit, loss, payment vocabulary
b/ Reading
comprehension - Financial performance, Payment terms,
c/ Lexis -
selected collocations and phrases
d/ Specific
tasks and taking the test
Topic 7
7. Global
Trade
a/ Focusing
on global trade vocabulary
b/ Reading
comprehension - International franchising. A franchise investment
c/ Grammar -
present perfect, expressions used in scheduling, giving updates and handling
questions
d/ Specific
tasks and taking the test