SERVICES MARKETING - PEMBASEM

COMPULSORY INDIVIDUAL TASK

INSTRUCTIONS RELATED TO INDIVIDUAL TASK (INDIVIDUAL WORK)
  • It is your compulsory activity, which is scored and the points are part of the overall assessment.
  • Select a service that you can consume and/or experience (hairdresser, drinking coffee in a café, having a meal in a restaurant etc.).
  •  You are to act as mystery shoppers and experience the service as if you were a real consumer. In some instance cost might be involved here, so choose the service you are evaluating wisely.
  • Your task is to work out the task in the form (it is available here) and then to prepare a short presentation of the assessment with recommendation on how the service can be improved.
  • Each student will have different type of services!
  • This individual task is evaluated with 18 points which are the part of total evaluation. From A – C you can get 1 point per each activity. From D and E you can get 5 points from each activity. Finally, you are going to present your individual task (5 points).
  • This individual task must be uploaded into IS up to November 12, 2023.
  • If the case studies match, these students will be evaluated with 0 points.  Plagiarism is not accepted!  Be fair to yourself and others:-)


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