Course content
Lectures Date
Introduction to retail management 26.9.2023
Types of retail organisations 3.10.2023
Retail formats and players in retailing 10.10.2023
Marketing research in retail 17.10.2023
CANCELED 24.10.2023
Retail empirical laws 31.10.2023
Ongoing test 7.11.2023
Store location – trading area analysis 14.11.2023
Pricing strategies in retailing 21.11.2023
Merchandising and category management 28.11.2023
Marketing communication and advertising 5.12.2023
Strategic marketing in retailing 12.12.2023
Retail branding and positioning 19.12.2023