1. You are a co-founder of a start-up firm making electronic sensors. After a year
of sales, your business is not growing rapidly, but you have some steady
customers keeping the business afloat. A major supplier has informed you it
can no longer supply your firm because it is moving to serve large customers
only, and your volume does not qualify. Though you have no current orders
to support an increased commitment to this supplier, you do have a new
version of your sensor coming out that you hope will increase the purchase
volume by over 75 percent and qualify you for continued supply. This supplier
is important to your plans. What do you do?
2. When Walmart decided to incorporate grocery stores into some locations and
created „supercenters“ was this a business-level strategy of differentiation or
a corporate strategy of diversification? Why? Explain your answer.