This lecture about pricing policy in strategic marketing. Introduced are the general concepts of pricing, value, meaning of price, calculation equation, price elasticity etc. The later part of the lecture is focused on pricing strategies.
Strategic Marketing
Lecture 9 - Price
Price
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https://is.slu.cz/el/opf/zima2023/PEMNASMR/um/StratMar9_Price.pptx
1. How do you order
online? (explain the whole process)
2. How do you compare value and prices?
3. Have you noticed any pricing strategies by companies? (if yes, explain functionality)
Task
Break down product portfolio of Samsung mobile phones and explain the pricing.
20 minutes work, supervised, 10 minutes discussion.