This lecture explains the communication, communication model, marketing communication tools and strategies.
Strategic Marketing
Lecture 10 - Marketing Communication
Marketing Communication
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https://is.slu.cz/el/opf/zima2023/PEMNASMR/um/StratMar10_Communication.pptx
Task
Create and AIDA model for an advertisement in a magazine.
15 minutes work, 10 minutes discussion.
What are the most used social media in your country?
What type
of content consumers prefer there?
What message
source do consumers prefer in your home
country?
Task
Create a marketing communication campaign for a chosen company / product.
Justify the goal, target audiences, message, tools, media, timing etc.
20 minutes work, 10 minutes discussion.