This lecture is focused on internal micro analysis, SWOT analysis and portfolio analyses.
Strategic Marketing
Lecture 5 - Marketing Analysis, part 2
Marketing Analysis, part 2
Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.slu.cz/el/opf/zima2023/PEMNASMR/um/StratMar5_Internal_Micro_Analysis.pptx
Task
Create SWOT analyses for selected company.
20 minutes task with teacher supervision, 10 minutes discussion.
Task
Practice any of the portfolio analyses on the case of Samsung mobile phones.
20
minutes task with teacher supervision, 10 minutes discussion.