This lecture introduces the students into the strategic marketing management, its strategic process, strategies and tactics. In the final part, the lecture focuses on Business Model Canvas.
Strategic Marketing
Lecture 2 - Strategic Marketing Management
Strategic Marketing Management
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https://is.slu.cz/el/opf/zima2023/PEMNASMR/um/StratMar2_Strategic_Marketing_Management.pptx
What
are
the
everyday
tasks
that
top,
middle
and
operative
managers
do?
What is your strategy in life? What goals do you have and what is the path to accomplish them?
Task
Create BMC for the Frozen Yogurt – healthier atlernative to icecream. You can choose whatever topping you like. Costs 50
CZK/100g. An example is here http://www.frogurt.cz/en/
20 minutes task with teacher supervision (meaning I will be constantly checking on you working in class and will be available in Teams to guide you through the process), 10 minutes discussion.