This lecture covers the online communication with all its tools, but mainly the content marketing and designing its campaign.
Strategic Marketing
Lecture 12 - Online Communication
Online Communication
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https://is.slu.cz/el/opf/zima2023/PEMNASMR/um/StratMar12_Online_Marketing.pptx
Task
Choose one of your favorite
companies and analyse what content they are doing. Why do you think they do this type of content?
10 minutes work, 5 minutes discussion.
Task
With the newly-achieved knowledge - what content should your selected company do and why?
10 minutes work, 10 minutes discussion.
Task
For your selected company, design a content strategy and what specific content should be done and why.
20 minutes work with teacher supervision, feedback online.